2023-09-24 16:54:06
First brand of 0% alcohol-free beer with fruit juice, Tourtel Twist joins the Paris 2024 Partners Program as an Official Supporter.
Tony Estanguet, President of the Organizing Committee for the Paris 2024 Games, and Anders Røed, Chairman and CEO of Brasseries Kronenbourg (Credits – Tourtel Twist / Paris 2024)
With 5.7 million purchasing households in 2022, Tourtel Twist is preparing to enter a new dimension with the arrival in France of the Olympic and Paralympic Games in the summer of 2024.
Launched in 2015, the brand with 17 fruity flavors has joined the Paris 2024 Partners Program by becoming an Official Supporter of the event.
During the Games, Tourtel Twist will in fact be available at all Olympic and Paralympic competition sites, as well as in the Paris 2024 celebration areas.
The brand’s drinks will also be distributed on the site of the International Radio-Television Center (CIRTV or IBC) in Hall 3 of the Paris Exhibition Center – Le Bourget (Seine-Saint-Denis) and on that of the Center Press Principal (CPP or MPC) at the Palais des Congrès de Porte Maillot (Paris, 17th arrondissement).
In the interest of eco-responsibility, sales and distribution will only be in cans or on tap and exclusively in reusable and returnable cups.
As Anders Røed, Chairman and CEO of Kronenbourg Breweries :
Tourtel Twist is very proud to become an Official Supporter of the Paris 2024 Olympic and Paralympic Games.
This partnership illustrates the exceptional development of the brand.
It is a unique experience which will allow it to increase its visibility during the most popular event in 2024 and to offer the public the opportunity to refresh themselves during friendly moments.
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