Lhe 2022 tourist season seems to be off to a good start, achieving results that have disappeared from official reports for many years.
Thus, in addition to the return of Algerians, hailed massively as a lifeline for the sector by all the professionals, many of whom have reopened certain hotels that have been closed for several years, we have observed a fairly promising dynamic at the level of main tourist regions such as Djerba and Sousse, for example, where the social and economic animation generated by the return of tourists has resumed with renewed vigor.
A recovery which requires a surplus of effort from professionals in the sector, constant mobilization and a common commitment to deserve this revival of the sector, the dividends of which are supposed to benefit the reactivation of the market, recovery by the Tunisia of its status as a privileged tourist destination on the regional and global scene and also to the rescue of hundreds of thousands of jobs lost during the years of lead due to terrorist attacks and the Covid-19 epidemic.
Admittedly, the public authorities have spared no effort to support the sector and its professionals in these difficult and testing times for the entire national economy.
It is incumbent, however, today and at a time when the sector is on the way to resuming its flight, to the professionals to fully mobilize and to think together a new strategy of promotion of the Tunisia site, likely to perpetuate the performances already accomplished and to guarantee to the national tourist product the position which it deserves to occupy on the international market. As a product which has the capacity and the means to compete seriously with the services offered by the neighboring countries which have drawn the greatest benefits from the lean period experienced by Tunisian tourism, which was thought to be lost forever.