As part of the deployment of the new 2023-2026 tourism roadmap, the Minister of Tourism, Handicrafts and the Social and Solidarity Economy, Fatim-Zahra Ammor, began her regional tour via Marrakech-Safi.
During this first stage, the Minister met Karim Kassi-Lahlou, Wali of the region, Samir Goudar, President of the Regional Council, Hamid Bentahar, President of the CRT of the region and President of the National Confederation of Tourism, in addition to representatives of the professionals, local authorities and professional chambers.
Fatim-Zahra Ammor first summarized the contours of this roadmap in terms of quantified ambitions, tourist offer and cross-cutting levers, thanking the regional actors who participated in its development. More specifically, she underlined the essential role that the Marrakech-Safi region will play in this new vision given its enormous tourist potential in urban areas and in the hinterland.
Tourism being a transversal sector, the Minister did not fail to recall the importance of the mobilization of all the stakeholders in the creation of an irreproachable tourist experience and in the achievement of the ambitions set for the region.
In this context, the Wilaya and local authorities will play a steering role through the Commission for monitoring regional plans as well as support in the implementation of locomotive projects and prerequisites for the development of the sectors. They will also participate in the work of the Impulse Laboratories in charge of developing the tourist sectors as well as in the Regional Animation Structures.
Fatim-Zahra Ammor also recalled the importance of construction sites for which the role of local authorities is decisive in the tourist experience, namely regulations, simplification of procedures and authorizations, mobilization of land, control, cleanliness , etc.
The regional councils and the local authorities, for their part, will be essential partners for the implementation of the prerequisites for the development of the sectors necessary for the launch of the identified projects and the locomotive projects.
To conclude, the Minister made all the participants, in particular the Wilaya, the Regional Council, and the professionals aware of the importance of committing together to support this positive dynamic and succeed in this bet which will make it possible to strengthen the weight of tourism. in the socio-economic inclusion of the Marrakech-Safi region.
Participated in this meeting, Imad Barrakad, Director General of the Moroccan Society of Tourism Engineering (SMIT), Adel El Fakir Director General of the Moroccan National Office of Tourism (ONMT) and Mohammed Msellek, Secretary General of the Ministry of Tourism, Crafts and the Social and Solidarity Economy.