Following a successful 1st edition last June in Rabat, the Travel Tech of the National Confederation of Tourism meets the Moroccan Tech Ecosystem at the Casablanca Technopark on Thursday, December 15, according to a press release.
The objective of this edition is to promote the acceleration of the digital transformation of tourism SMEs in Morocco while supporting a sustainable and resilient recovery.
To achieve this, Moroccan and international tech experts will debate with Moroccan leaders in tourism and hospitality, which will promote synergies between tourism leaders and Travel Tech experts on the one hand.
This meeting will also make it possible to promote the best solutions to boost competitiveness and sustainability and to identify and bring out the future champions of Travel Tech.
+ Three panels of experts +
“Innovating and investing in creative solutions for the co-construction of competitiveness and sustainability is our ambition today,” emphasizes Hamid Bentahar, President of the National Confederation of Tourism.
For the CNT, the goal is to create a culture of innovation in the tourism industry by stimulating the emergence of an ecosystem of Startups in all trades and for the different stages of the visitor, employee and investor journey.
Three panels of Moroccan and foreign experts will punctuate this meeting:
• Invest in the digitalization of SMEs for efficient management and optimization of talent development
• Invest in the digitalization of SMEs for better prosperity, competitiveness and business performance.
• Invest in the digitization of SMEs to protect our Planet: Tech and innovation for sustainable growth.
+ Acceleration of digital transformation +
It should be recalled that to help fill the technological skills gap in tourism SMEs, the government of Morocco is the first to sign the commitment for the digital future to commit to helping 10,000 local SMEs, according to the same source.
These will have to participate in the UNWTO program for the digital future to use the digital diagnostic tool and implement specific training programs promoting partnerships with large technological companies.
This is to accelerate digital transformation and provide innovative data-driven solutions for SMEs that drive competitiveness in the tourism sector.
Recall that the 1st edition organized on June 17 was a successful opportunity to connect talents, destinations, travel technology, smart distribution, tourism and hospitality leaders for sustainable growth.
It has enabled the CNT to build its directory of digital players in tourism SMEs and to define digitization priorities that it intends to support for the Moroccan tourism sector.
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