In its activity report for the year 2021 published recently, the Caisse de Dépôt et de Gestion (CDG) reveals the results obtained last year by its five fundamental businesses, including those of tourism. Since its creation, CDG has established itself as a key player in the tourism sector and initiates significant investments for its development and strengthening, especially following the COVID-19 crisis.
“The last decade has been marked by a succession of exceptional crises that have impacted several strategic sectors in which we operate. But this period was also able to reveal the resilience of the Moroccan economy and the crucial role played by the Caisse as a vector of confidence and progress” emphasizes the message of the General Manager of CDG, Khalid Safir.
Since the 1970s, the Group has concentrated its energies and efforts in several areas, aimed at contributing to the strengthening of the national economy. He thus becomes a major investor in the Moroccan tourism industry. The group currently covers the entire value chain of this sector. Therefore, it is committed to strengthening the industry’s hospitality capacity, creating new destinations and attractions, and fully participating in the expansion of quality hotels and tourist attractions internationally. It also acts as a facilitator and strategic investor, paving the way for the private sector with a perfectly complementary logic.
“While CDG is engaged in the last year of its 2017-2022 strategic plan, the Group is now showing greater efficiency in its interventions and more clarity in its strategic orientations, in line with both its original mission and also with the socio-economic challenges of our time”explained the DG of the group at the level of the report.
The financial institution has set up the “Tourism Branch”, which represents an essential pillar of its 2022 Strategic Plan, the aim of which is to promote and boost the sector which has faced a delicate situation during the pandemic and its restrictions.
“Like our Nation, the Group has been able to meet, under the enlightened leadership of His Majesty the King, May God Glorify Him, the challenges of this period and come out of it stronger and more united”, added Safir.
However, this branch is managed by the Madaëf company. The Group subsidiary created in 1996 is dedicated to the integration of tourism assets and the management of all sections of the institution operating in the tourism sector. Through its various divisions, Madaëf operates across the entire tourism value chain, especially in the planning, development and operation of hotel properties and tourist destinations. It is a company qualified as a leader in the tourism investment sector in Morocco. It has greatly facilitated the emergence of new attractive destinations, strengthened the reception capacity and raised the level of the national tourist offer.
The CEO says for his part that the group is “today on the front line of the fight to ensure economic recovery and guarantee a prosperous, inclusive and sustainable future for Morocco and Moroccans”.
According to the report, the non-financial key figures that relate to all the subsidiaries belonging to tourism are summarized in 40 hotel assets, more than 16,500 operational beds, 10 golf assets, 5,100 direct jobs, 7,800 indirect jobs and 16 international hotel brands. . The same source reveals that the financial accounts of the tourist subsidiary closed on December 31, 2021 reached a turnover of 476.1 MDH.
In this regard, the Group plans to finalize the development projects led by Madaëf, to continue the transformation project of the “Tourism Branch” as well as the “Madaëf Eco6” program through support and implementation of the winning projects of the six editions of the programme.
“Sensitive to sustainability issues, we will continue together to implement all our human resources, financial and technical resources to contribute to the adaptation of the national economy to the challenges of decarbonization and digital transformation”said Safir.
