2024-11-15 12:23:00
Tunisia welcomed 8 million 600 thousand tourists until the end of October 2024, noted Sofiene Tekaya, Minister of Tourism and Crafts, during her intervention at the Assembly of People’s Representatives as part of the examination of the project of the Tourism and Crafts mission.
Tourism revenues from the sector amounted to 6.2 billion dinars until the end of October 2024, an increase of 6% compared to last year. The number of tourists who visited Tunisia also recorded an increase of 8.6%, added the minister.
As for the number of overnight stays, it amounted to 24.4 million for this season, which represents an increase of 5% compared to last year.
Investments made and currently being developed amount to 146 million dinars and 169 million dinars respectively, while the overall amount of investment intentions is estimated at 789 million dinars.
Several challenges await the Ministry of Tourism, underlined the Minister of Tourism, namely the digitalization of the sector, the improvement of the training system, the conquest of new markets like Bahrain, Iraq, Russia and China and the unblocking of projects in suspense.
The minister stressed that the tourism sector, which provides 400,000 jobs, or 12% of the workforce in Tunisia, contributes 9% to the national GDP.
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How is the increased tourism revenue expected to impact local communities in Tunisia?
**Interview with Sofiene Tekaya, Minister of Tourism and Crafts of Tunisia**
**Editor:** Thank you for joining us today, Minister Tekaya. It’s impressive to hear that Tunisia has welcomed over 8.6 million tourists just by the end of October 2024. What do you attribute this surge in tourist numbers to?
**Sofiene Tekaya:** Thank you for having me. The increase in tourist arrivals can be attributed to several factors including enhanced promotional strategies, improved safety and security measures, as well as the natural beauty and rich cultural heritage that Tunisia offers. We have also focused on providing a unique visitor experience, which has encouraged positive word-of-mouth.
**Editor:** Speaking of experience, tourism revenues have also risen by 6% this year. How important is this growth for the local economy?
**Sofiene Tekaya:** It’s vital. The tourism sector plays a crucial role in our economy by generating employment and supporting various businesses. The 6.2 billion dinars in revenue not only reflects recovery post-pandemic but also shows that we are on the right path to sustainable tourism development, which benefits local communities.
**Editor:** You mentioned an increase in overnight stays as well. How do you see this reflecting on the quality of the tourism experience in Tunisia?
**Sofiene Tekaya:** Absolutely. An increase in overnight stays, which amounted to 24.4 million this season, indicates that tourists are enjoying their time in Tunisia and are choosing to stay longer. This speaks volumes about the quality of our services, attractions, and accommodations. It’s a positive sign that we are able to compete with other destinations.
**Editor:** Investment is key to continued growth. You mentioned figures related to investments in the tourism sector. Can you elaborate on the types of projects that are currently being developed?
**Sofiene Tekaya:** Certainly. We currently have 146 million dinars in investments active, and we project 169 million dinars more. These investments focus not just on infrastructure but also on enhancing digital services, upgrading existing facilities, and sustainably developing new tourist attractions. Our goal is to cater to diverse market needs.
**Editor:** You highlighted some challenges ahead, such as digitalization and expanding into new markets. What steps is the Ministry taking to address these challenges?
**Sofiene Tekaya:** We are actively working on a comprehensive digital strategy to streamline services and improve the tourist experience. Additionally, we are exploring new partnerships and showcasing Tunisia’s offerings in emerging markets like Bahrain, Iraq, Russia, and China. It’s crucial that we adapt and innovate to attract new visitors from diverse backgrounds.
**Editor:** Thank you, Minister Tekaya, for your insights. It looks like Tunisia’s tourism sector is on an exciting trajectory.
**Sofiene Tekaya:** Thank you! We are optimistic about the future and dedicated to making Tunisia a top travel destination.