Tourism 3.0: our heritage is our best asset

The tourism sector is reinventing itself, innovation may no longer be found within the products and services offered, but rather develop at the heart of an immersive relationship between the traveler and the destination. Getting back to basics, reconnecting people to the environment in which they immerse themselves, reconnecting them with the culture that welcomes them and reconnecting them with themselves. A trend that has not escaped some professionals in the sector.

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