2024-02-24 06:42:00
Text/CTWANT
▲According to the latest statistics released this week by the Tourism Administration of the Ministry of Transport, among the international tourists who came to Taiwan last year (2023), the largest number of international tourists were not tourists from mainland China or Japan, but tourists from Hong Kong and Macao. (Image/Pixabay)
Which country’s tourists prefer to come to Taiwan following the epidemic? According to the latest statistics released this week by the Tourism Administration of the Ministry of Transport, among the international tourists who came to Taiwan last year (2023), the largest number of international tourists were neither mainlanders nor Japanese tourists, but tourists from Hong Kong and Macao, followed by Japanese tourists, and the third place was Korean guest. It is worth noting that the top 5 to 10 foreign tourists are all from Southeast Asian countries, and the number of ASEAN tourists accounts for 34.7%. Almost one in every three tourists is from Southeast Asia.
Last year, the number of international tourists visiting Taiwan reached 6.486 million, which is half of what it was before the epidemic. The Tourism Administration of the Ministry of Transport also released the latest statistics this week, showing that the top 10 international tourists coming to Taiwan in 2023 have been restored before and following the epidemic. A major reshuffle. Originally, before the epidemic, the largest number of tourists visiting Taiwan were from Mainland China, followed by Japanese tourists, and in third place were tourists from Hong Kong and Macao. Unexpectedly, following the epidemic, Hong Kong and Macao tourists became the most popular visitors to Taiwan, ranking first in 2023 with 1.199 million. Overtaking Japan’s pre-pandemic leader in passenger numbers.
The second largest number of tourists coming to Taiwan in 2023 will be Japanese tourists with 928,000, the third will be Korean tourists with 744,000, and the fourth will be American tourists with 529,000 tourists. It is worth noting that the fifth to tenth largest number of international tourists to Taiwan last year were Singapore with 463,000, Malaysia with 437,000, Thailand with 394,000, Vietnam with 382,000, the Philippines with 350,000, and Chinese tourists with 226,000. Among the top 10 tourists visiting Taiwan overall, visitors from ASEAN countries accounted for 34.7%, and almost one in every three tourists came from Southeast Asia.
In this regard, Huang Zhengcong, associate professor of the Tourism Department of Jingyi University, also analyzed that following the epidemic, Hong Kong and Macao tourists came to Taiwan from third to first, mainly because Taiwan is geographically close to Hong Kong and Macao, and many Hong Kong people have studied in Taiwan. There are connections with Taiwan, and Hong Kong people have a high rate of going abroad. Especially following the epidemic, many people want to travel outside. Therefore, it is expected that this market will still have room for growth in the future.
As for why the number of Japanese tourists visiting Taiwan dropped following the epidemic? Huang Zhengcong pointed out that the depreciation of the Japanese currency following the epidemic means that traveling abroad has become more expensive. In addition, Japan’s economic situation is not very good, resulting in fewer Japanese tourists going abroad. This is also reflected in the fact that the total number of Japanese tourists visiting Taiwan last year was less than During the first half of the epidemic, there was a gradual recovery trend at the end of the year, and the number of Japanese tourists visiting Taiwan has reached 60% of that before the epidemic. However, he also admitted that Japan is also facing exchange rate and economic problems this year, so this market can only look forward to a slow recovery. If it can recover to 80%, it will actually be considered good.
Observing the growth of tourists from Southeast Asia, Huang Zhengcong said that before the epidemic, tourists from Southeast Asia may only account for 25% of the overall market, but last year, the proportion of tourists coming to Taiwan has increased to 35%. It can be said that the number of tourists from Southeast Asia has recovered following the epidemic in various markets. The best, and the Southeast Asian market is expected to continue to grow. The reasons include demographic dividend. The economic level of Southeast Asian people has improved. They will want to go abroad when they make money. In addition, the Executive Yuan plans to expand the Southeast Asian market and simplify customs clearance procedures. Therefore, Southeast Asian tourists The market has great potential.
As for the original mainland tourists, Huang Zhengcong pointed out that mainland China has not yet opened independent travelers and group tourists to come to Taiwan. Last year, the 226,000 Chinese tourists were business travelers, third-country mainlanders living and studying abroad, and other third-category mainland tourists.
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