2023-09-30 07:43:01
The French Days are now an unmissable event for French commerce. This period was imagined by various French brands, such as Fnac, Darty, Rue du Commerce and of course Cdiscount, the national leader in the discipline.
There is strength in numbers, and this is the mantra that its competitors have adopted, now allies for a week of promotions. The objective is to respond to Amazon, the number one player in e-commerce in France, and to counter the hegemony of the American giant. We know that Amazon has imported American Black Friday for almost a decade now. It is thanks to him that prices fell at the end of November, and many consumers thought that this operation was exclusive to Amazon. It’s difficult to pull the wool over your eyes with such financial and marketing power.
It was therefore in 2018 that French e-retailers imagined French Days, in the form of a week of discounts. To stand out from Black Friday, brands have selected the spring period and consumers have received this operation well, allowing them to renew their computer and multimedia equipment just before summer, and departures on vacation.
After several successful editions, it was in 2022 that French e-retailers decided to double down by offering a second annual edition of French Days. After spring, the beginning of autumn was chosen to allow consumers, affected by inflation which continues to increase, and ever higher prices, to discover the latest smartphones, laptops and even headphones and robot vacuum cleaners at very low prices.
This year, it was on Tuesday, September 26 that the French Fall Days began, with a thunderous start and punchy offers on models released only a few days ago. We are also thinking of the iPhone 15, the highly anticipated smartphone from Apple, which in turn benefited from an exclusive French Days promotion to allow even more users to get their hands on this high-performance phone.
We are currently in the heart of French Days, and following this weekend, you will only have one day left to benefit from all these discounts. The French Days end on Monday October 2, at the very end of the day. The countdown is now well and truly underway! Take advantage of the very last hours of French Days to make maximum savings on all your orders.
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