Jaguar is on the brink of a significant transformation in its history. The British manufacturer will cease production of all its current models to focus exclusively on electric vehicles. The brand’s leader recently stated that future Jaguars will be entirely different from those previously produced.
Jaguar’s Bold Shift to Electric
The renowned British brand, established in Blackpool, located northwest of Manchester, is set to embark on an unprecedented transition. Starting next year, Jaguar will discontinue its entire current lineup to concentrate solely on electric vehicles. Given the slowing market and various brands reversing their strategies, this transformation appears quite daring.
Nevertheless, Jaguar remains steadfast: the company is committed to executing its strategy. It will halt the production of several iconic models, such as the XE, XF, and F-Type. By year-end, the E-Pace and I-Pace will also stop production, leaving the F-Pace as the only model in production until 2025. For approximately a year, no new Jaguars will be available for purchase.
A 100% Electric Concept Coming in December
The pinnacle of this transition will occur in December with the unveiling of a fully electric concept. In a few months, a GT 4-door will be revealed to the public. This vehicle is anticipated to cost around £100,000 (approximately €117,000), offering a range of 700 km and boasting 575 hp. Similar to BMW’s Vision Neue Klasse concept, Jaguar’s new design will set the groundwork for the brand’s future styling.
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Rawdon Glover, Jaguar’s CEO, shared insights about the brand’s future with our colleagues at Autocar. He stated that this concept “will signify a clear departure from the past.” The future Jaguar models will be “unlike anything currently available.” Glover also expressed concern that the automotive industry, particularly in the electric sector, has become “homogeneous.”
Distinctive Electric Vehicles
“In pursuit of aerodynamic efficiency, all electric vehicles seem to resemble one another,” he remarked. Jaguar is therefore challenging itself to defy these conventions. While Glover did not divulge further details, earlier reports suggest that the upcoming models will feature elongated, sloping hoods, minimalist front designs, and a lighting signature with very slender LED lights.
Contrary to speculation, the brand’s iconic emblem will remain. However, the renowned leaping jaguar might receive a refreshed design to match the brand’s new identity. Additionally, the names of future models may evoke elements of the brand’s heritage, “while still adhering to a distinctly modern approach,” Glover noted.
A Strategy Against the Tide?
This shift to electric vehicles comes as other luxury automakers are scaling back their ambitions. Porsche is facing challenges selling its Taycan, while Audi and Mercedes are bolstering their hybrid offerings. Despite these uncertainties, Glover is optimistic about Jaguar’s future. He believes that the brand’s repositioning and the technical innovations in new models will create a competitive edge in the market.
He does acknowledge, however, that obstacles to electric vehicle adoption still exist. Limited range, inadequate charging infrastructure, and charging solutions unsuitable for urban residents, particularly those in apartments, remain challenges. Nevertheless, Glover is confident that future Jaguars, equipped with extended ranges and ultra-fast charging capabilities, will tackle these issues effectively.
Ultimately, the brand will prioritize quality over quantity, aiming to produce only 50,000 units annually. This suggests Jaguar may be targeting an even more exclusive market segment. The company’s head emphasizes that they are relying on “their ability to innovate” and “their legacy” to navigate this new era. Only time will tell if there will be demand for vehicles of this caliber.
Jaguar is about to turn a page in its history. The British manufacturer will stop production of all its models to make way for electric models. The brand’s boss recently declared that future Jaguars will have nothing to do with the cars that came before them.
Jaguar Makes Radical Move to Electric
The famous British brand founded in Blackpool, a town northwest of Manchester, is about to embark on an unprecedented transition in its history. Starting next year, Jaguar will abandon its entire current range to focus exclusively on electric vehicles. With the market slowing and several brands backtracking, this radical transformation seems bold.
Despite this, Jaguar persists and signs: the brand remains determined to carry out its strategy. The brand will end production of several iconic models, including the XE, XF, and F-Type. By the end of the year, the E-Pace and I-Pace will also cease production, leaving the F-Pace as the only model in production until 2025. For about a year, no new Jaguars will be available for sale.
A First 100% Electric Concept in December
The high point of this transition will take place in December, with the presentation of a 100% electric concept. In a few months, a GT 4-door will be revealed to the general public. A vehicle expected to cost around 100,000 pounds (117,000 euros), with a range of 700 km and a power of 575 hp. Like the Vision Neue Klasse concept at BMW, Jaguar’s will lay the foundations for the British brand’s new design.
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Rawdon Glover, the boss of Jaguar, has given some details on the future of the brand to our colleagues at Autocar. According to him, this concept “will mark a clear break with the past“. The British manufacturer’s future cars will not “be unlike anything that currently exists“. Mr. Glover also regrets that the automobile industry, particularly in the electric market, has become so “homogeneous“.
Electrics That Are Unlike Anything Else
“By dint of seeking aerodynamic efficiency, all electric vehicles look the same,” he said. Jaguar is therefore challenging itself to defy these standards. Rawdon Glover did not give further details on this subject, but previous information suggests that future models will adopt long and sloping bonnets, minimalist front ends, and a lighting signature with very thin LED lights.
Contrary to rumors, the brand’s iconic emblem will not disappear. The famous leaping jaguar could, however, be entitled to a fresh look to adapt to the new identity of the brand. Also, the names of future models could include references to the brand’s past, “while being part of a resolutely modern approach“, specifies the boss of Jaguar.
A Strategy Against the Current?
The shift to electric comes as other luxury automakers scale back their targets. Porsche is struggling to sell its Taycan while Audi and Mercedes are strengthening their hybrid offerings. Despite these uncertainties, Glover remains confident about Jaguar’s future. He believes that the repositioning of the brand and the technical innovations brought by the new models will make a difference in the market.
He acknowledges, however, that barriers to the adoption of electric cars remain. Limited range, insufficient charging infrastructure, and charging solutions that are not suitable for city dwellers (especially those living in apartments). Yet Glover is confident that future Jaguars, with their long range and ultra-fast charging capabilities, will be able to meet these challenges.
Benefits of Jaguar’s Electric Transition
- Environmental Impact: Transitioning to electric vehicles reduces carbon emissions and promotes sustainability.
- Performance: Electric cars often provide instant torque and smoother acceleration compared to internal combustion engines.
- Innovative Features: Future Jaguars are expected to be equipped with cutting-edge technology, including enhanced safety features and advanced infotainment systems.
- Charging Convenience: With increasing charging infrastructure and fast charging options, electric ownership becomes more convenient.
Practical Tips for Prospective Jaguar Electric Owners
- Home Charging: Install a home charging station for convenience and cost savings.
- Plan Your Routes: Utilize apps to find charging stations along your travel routes.
- Stay Updated: Follow Jaguar’s announcements regarding future models and their features.
- Leverage Government Incentives: Explore available rebates or tax credits for electric vehicle ownership.
Future Outlook: Jaguar’s Exclusive Approach
Finally, the brand will prioritize value over volume. Only 50,000 units will be manufactured per year. An indication that suggests that Jaguar could target an even more exclusive segment. The Jaguar boss adds that the company is counting on “its ability to innovate” and “his legacy” to establish itself in this new era. It remains to be seen whether there will be demand for vehicles of this caliber.
