“Is this the most bizarre jersey advertisement of all time?” asked the “Bild”, the best-known tabloid in German-speaking countries, to its online readers on August 5th. The left sleeve of the SV Ried jersey has already attracted the attention of numerous (major) media outlets in Germany and Austria several times. What you can see on it: a liver loaf roll.
The background: This is an advertisement from the sponsor “gourmetfein” based in Michaelnbach, Grieskirchen district. The meat manufacturer has been a premium sponsor of the Rieder footballers for several years, the Leberkässemmel has been adorning the jersey since the 2016/17 season – and will continue to do so: The people of Innviertel and their long-standing partner have extended their collaboration for the coming 2024/2025 season .
“gourmetfein is now one of the long-standing and loyal partners of SV Guntamatic Ried. This partnership is not only characterized by mutual appreciation and trust. Culinary enjoyment is also an important aspect. Leberkäse and sausages from gourmetfein are no longer part of our gastronomic offering On behalf of SV Guntamatic Ried, I would like to thank Fritz Floimayr and Florian Hippesroither very much for the good cooperation in every respect,” emphasizes SVR President Thomas Gahleitner.
“We are proud to be a long-term partner of SV Guntamatic Ried because we see how much passion the players, fans, but also club officials and employees work for SV Ried. SV Ried is a club from the region for the region and “We therefore also rely on regional products for meat loaf and sausages,” says Florian Hippesroither, managing director of gourmetfein.
Author
Raphael Watzinger
Sports editor
Raphael Watzinger
