Faced with this observation, initiatives are multiplying here to try to relocate the clothes or to consume less but better. And therefore produce less. And when we produce less, there is no need for specific periods to sell stocks.
“We produce in a reasoned way“, sums up Marion Shoutteten, manager of the Orta clothing brand. “We review our quantities every month, which allows us to refine them and not have excess stock. When there is, we offer 30%. This is really the maximum margin that we can offer under form of soft prices. And we don’t adapt to the sales calendar.”
The neutral union of independents estimates that 30 to 35% of merchants’ turnover is made during the usual sales period. This new way of seeing the business, if it were to spread, would change this figure.
