iDNES.cz and advertising
You can withdraw your consent to ad targeting at any time, but if you do, you will be prompted to switch to iDNES Premium without ads. You can change or revoke your consent for purposes other than targeting ads (e.g. displaying content based on your interests, etc.) in the Detailed Settings section without having to switch to iDNES Premium without ads. Consent is granted for a period of 1 year (however, it is limited by the duration of the cookie in which the consent information will be stored).
We process some data (but not for advertising targeting) on the basis of a so-called legitimate interest. You can object to processing based on legitimate interest and make other privacy settings in the Detailed settings section. The settings you make here will be used for the following websites: iDNES.cz, Lidovky.cz, Expres.cz and Antiyoutuber.cz.
We and our partners process data in the following way: Storage and/or access to information on the device, Use of limited data to select advertisementsUsing profiles to select personalized content, Creating profiles for personalized content, Measuring ad performanceUnderstanding the audience through statistics or combining data from different sources, Using profiles to select personalized advertisingDevelopment and improvement of services, Creating profiles for personalized advertisingContent performance measurement, Technical site operation.
If you choose iDNES.cz without payment and give us your consent to targeted advertising, consent will always be granted for the purposes listed in bold above.
Registered users and iDNES Premium users can temporarily use our site in the original way.
The system is currently running in trial mode only for some users. For registered users, the new conditions apply from 20 September 2024.
Here you will find the terms and conditions of the iDNES Premium service without advertisements and the terms and conditions for the use of websites with consent to targeted advertising, which will govern the relevant relationship.
- 1 With the exception of a few special advertising formats where it is difficult to remove these formats from the content, such as the so-called commercial messages or self-promo of our company and its subsidiaries. Details can be found in our terms and conditions.
- 2 You can choose settings separately for other websites of our company. However, if you grant consent to targeted advertising on them, we will assume that you have also granted it for the sites iDNES.cz, Lidovky.cz, Expres.cz and Antiyoutuber.cz
iDNES.cz and Advertising: Understanding Your Options and Privacy Settings
As one of the most popular online news platforms in the Czech Republic, iDNES.cz offers its users a convenient and personalized experience. However, with the rise of online advertising, users are becoming increasingly concerned about their privacy and the use of their personal data. In this article, we will delve into the world of iDNES.cz and advertising, exploring the various options available to users and how they can manage their privacy settings.
Targeted Advertising: What You Need to Know
When using iDNES.cz, you may have noticed that you are prompted to consent to targeted advertising. This allows the platform to display ads that are tailored to your interests and preferences. However, if you choose to withdraw your consent, you will be prompted to switch to iDNES Premium without ads. It’s essential to understand that this consent is granted for a period of one year, but it is limited by the duration of the cookie in which the consent information is stored.
Legitimate Interest: What It Means for You
In addition to targeted advertising, iDNES.cz and its partners process some data based on a legitimate interest. This means that they may use your data for purposes such as displaying content based on your interests or creating profiles for personalized content. However, you have the right to object to this processing and make other privacy settings in the Detailed Settings section. These settings will apply to not only iDNES.cz but also other websites, including Lidovky.cz, Expres.cz, and Antiyoutuber.cz.
How Your Data is Processed
So, how does iDNES.cz process your data? Here are some of the ways they use your information:
Storage and/or access to information on the device: This allows iDNES.cz to store and access information on your device, such as cookies.
Use of limited data to select advertisements: This enables the platform to use limited data to select ads that are relevant to you.
Using profiles to select personalized content: iDNES.cz creates profiles to select personalized content based on your interests and preferences.
Creating profiles for personalized content: This involves creating profiles for personalized content, such as news articles and blog posts.
Measuring ad performance: iDNES.cz measures the performance of ads to ensure that they are effective and relevant.
Understanding the audience through statistics or combining data from different sources: This helps the platform to better understand its audience and tailor its content and ads accordingly.
Using profiles to select personalized advertising: iDNES.cz uses profiles to select personalized advertising based on your interests and preferences.
Creating profiles for personalized advertising: This involves creating profiles for personalized advertising, ensuring that you see ads that are relevant to you.
Content performance measurement: iDNES.cz measures the performance of its content to ensure that it is engaging and relevant.
Technical site operation: This involves the technical operation of the website, ensuring that it runs smoothly and efficiently.
Consent and Privacy Settings
If you choose to use iDNES.cz without payment and give your consent to targeted advertising, you will be granting consent for all the purposes listed above. However, registered users and iDNES Premium users can temporarily use the site in the original way, without targeted advertising.
iDNES Premium: A Premium Experience Without Ads
For users who value a premium experience without ads, iDNES Premium is an attractive option. This service offers ad-free browsing, making it ideal for those who want to focus on the content without distractions. You can find the terms and conditions of the iDNES Premium service without advertisements, as well as the terms and conditions for the use of websites with consent to targeted advertising, on the iDNES.cz website.
Conclusion
iDNES.cz offers its users a range of options when it comes to advertising and privacy settings. By understanding how your data is processed and making informed choices, you can enjoy a personalized experience while maintaining control over your privacy. Whether you choose to use iDNES.cz with targeted advertising or upgrade to iDNES Premium without ads, you can rest assured that your privacy is respected and protected.
Frequently Asked Questions
How long does my consent to targeted advertising last?
+ Your consent to targeted advertising lasts for one year, but it is limited by the duration of the cookie in which the consent information is stored.
Can I object to processing based on legitimate interest?
+ Yes, you can object to processing based on legitimate interest and make other privacy settings in the Detailed Settings section.
* What is iDNES Premium?
+ iDNES Premium is a premium service that offers ad-free browsing and a personalized experience without targeted advertising.
By understanding the intricacies of iDNES.cz and advertising, you can take control of your online experience and make informed choices about your privacy.
