>Tissot Expands Global Partnership with NBA, WNBA & G League

Tissot adn the NBA: Reimagining the Game with Innovation

Tissot, a name synonymous with precision watchmaking, is expanding its commitment to basketball, forging a multi-year partnership with the NBA, WNBA, and NBA G League. This evolution of thier existing collaboration, which began in 2015, ushers in exciting innovations, including a revamped shot clock, the launch of a special-edition watch, and a continued focus on empowering women’s basketball.The exciting unveiling of these developments took place before the NBA Paris Games 2025, presented by Tissot. The centerpiece of the event was the Indiana Pacers and the San Antonio Spurs battling it out in two electrifying regular-season games at the Accor Arena on January 23rd and 25th.

Sylvain Dolla, CEO of Tissot, emphasized the brand’s dedication to becoming an integral part of the game, stating, “This new shot clock is a testament to our commitment to being an integral part of the game. We want to keep contributing to enhancing the fan experiance. Thru the shot clock and the Official Watch, which are perfect synergies between Tissot and the NBA, WNBA, and NBA G League, we will speak to the basketball community. Our collaboration goes beyond the court—it’s about inspiring a lifestyle that reflects the passion, energy, and dedication to the game itself.”

Salvatore LaRocca, NBA President of Global Partnerships, echoed this sentiment, highlighting Tissot’s longstanding commitment to innovation and creativity. “For the past decade, Tissot has been a valued partner of the NBA, WNBA, and NBA G League as of its commitment to innovation, precision, and creativity. We look forward to furthering our mutual commitment to those principles, starting with the unveiling of the redesigned Tissot shot clock that will make it easier for players and fans to follow the game.”

This expanded partnership signals Tissot’s increased presence at high-profile NBA events like the Emirates NBA Cup, NBA All-Star, NBA Draft presented by State Farm®, NBA 2K Summer League, and NBA Global Games. Notably, Tissot demonstrates its dedication to women’s basketball by supporting its growth. This includes the launch of the Tissot Seastar Wilson® WNBA watches ahead of the 2024 WNBA season and the ongoing collaboration with Tissot Ambassador Sabrina Ionescu.

The new tissot shot clock represents a notable leap forward in basketball technology. Drawing inspiration from Tissot’s distinguished watchmaking heritage, the clock boasts a sleek, round design. While maintaining the familiarity of its color scheme and size, the integration of advanced RGB LED light strips allows for a wider spectrum of colors, moving beyond the customary red and amber. This groundbreaking technology opens up exciting possibilities for game presentation and operations, including the integration of the green coaches‘ challenge signal.further enhancing the user experience, Tissot has streamlined the shot clock’s interface, resulting in improved functionality and quicker, more accurate operation for game officials. A modernized signaling distribution system equips the clock with advanced functionality and monitoring tools. The new clock is 20% lighter thanks to its aluminum frame,making it easier to install,handle,and maintain. Its modular design simplifies on-site maintenance, hardware replacements, and future upgrades, ensuring the shot clock keeps pace with the ever-evolving nature of the game. The rollout of these advanced shot clocks is set to begin in arenas during the 2025-26 NBA season and the 2026 WNBA season.

Tissot’s Passion for Basketball: New Watch releases and Shot Clock Innovations

Tissot is a brand synonymous with precision and style, and their passion for basketball is undeniable.Recently, they’ve taken their love for the sport to new heights with exciting new collaborations, innovative designs, and a commitment to pushing the boundaries of what’s possible on the court.

Building upon the success of its 2022 NBA Strap Collection, Tissot unveiled the Tissot Supersport NBA Special Edition 2025, a limited-edition timepiece celebrating the sport’s energy and excitement. Sporting a textured dial reminiscent of a basketball, NBA logo-emblazoned second hand, and unique uniform-inspired numbers, it’s a watch that embodies the dynamism of the game. A captivating detail lies on the back, showcasing the NBA logo surrounded by the cities and states of all 30 teams, arranged by conference: Western Conference teams on one side, Eastern Conference teams on the other.

“We’ve seen astounding growth and engagement in basketball globally, and we want to be a part of that journey,” explains Sylvain Dolla, CEO of Tissot. “This partnership represents more than just a sponsorship; it’s about aligning our brand with a sport we deeply admire and contributing to the excitement and passion that surrounds it.”

This passion extends beyond timepieces. Tissot has also partnered with Wilson and the WNBA to launch two limited-edition Tissot Seastar Wilson® WNBA watches, marking the first official watches in league history. These watches highlight the confluence of Swiss watchmaking expertise, Wilson’s innovative basketball technology, and the WNBA’s cultural influence, offering a unique tribute to the female athletes who are redefining the sport.

Amidst these exciting developments, the redesigned shot clock stands out as a revolutionary innovation. “We wanted to create a shot clock that celebrated both innovation and tradition,” dolla shares. “Drawing inspiration from our watchmaking heritage, we incorporated a round design reminiscent of iconic Tissot timepieces. The RGB LED technology allows for a dynamic display, enhancing the game presentation and offering exciting new possibilities for game production.”

Tissot’s Triple Threat: A Deep Dive into Their Basketball Passion

Tissot’s commitment to basketball runs deeper than just slapping a logo on a jersey. The Swiss watchmaker has cemented itself as a major player in the world of basketball,partnering with not only the NBA but also the WNBA and the NBA G League.

Sylvain Dolla, speaking with archyde, emphasized their unwavering belief in equality and opportunity within sports. “We firmly believe in equality and opportunity in sports,” he stated. “The WNBA is a powerful force, showcasing unbelievable athleticism and talent. We are proud to support their growth through our partnership with Wilson and the special WNBA watches we launched. We want to inspire the next generation of female athletes and continue to champion women’s leadership in sports.”

Dolla’s commitment to pushing boundaries extends beyond traditional sponsorship. He sees a future where technology plays a pivotal role in shaping the basketball experience. “I’m excited to see how technology continues to shape the basketball experience,” he shared with Archyde. “We’ll continue to collaborate with the leagues to find innovative ways to engage fans and enhance the enjoyment of the game. I see a future where our partnership fosters a global community of basketball fans, united by a shared passion for this amazing sport.”

This vision paints a picture of a future where the Tissot brand isn’t just associated with basketball, but actively contributes to its evolution. By investing in women’s sports and embracing technological advancements, Tissot is demonstrating its commitment to making basketball a more inclusive and engaging experience for everyone.

What safeguards are in place to ensure the new shot clock technology, with its dynamic RGB LED displays, dose not become a distraction for players or disrupt the flow of the game?

Tissot and the NBA: Reimagining the Game with Innovation

Sylvain dolla, CEO of Tissot, sat down with Archyde at the exciting unveiling of their new partnership with the NBA, WNBA, and NBA G League, just before the NBA Paris Games 2025. Tissot is known for its commitment to precision and innovation in watchmaking,and their passion for basketball is evident in these latest developments.

Immersive Experiences for the Future of Basketball

Archyde: Sylvain,you’ve been a partner with the NBA for quite some time now. What motivated Tissot to take this partnership to the next level with these new innovations?

Dolla: We’ve seen the remarkable growth and passion surrounding basketball, both here and globally. We wanted to go beyond conventional sponsorship and actively contribute to the future of the sport. this new partnership is about innovation, technology, and expanding the fan experience in ways that perfectly align with Tissot’s core values.

the Shot Clock: A Blend of Tradition and Technology

Archyde: This revamped shot clock is notably exciting. It draws inspiration from Tissot’s watchmaking heritage but incorporates cutting-edge RGB LED technology. Could you tell us more about the design process?

Dolla: Absolutely! We wanted to create something that embraced both tradition and innovation. the round shape is a nod to iconic Tissot timepieces, but the multi-colored LEDs allow for dynamic displays and exciting possibilities for game presentation. It’s a seamless blend of form and function.

Empowering the Next Generation: Women’s Basketball and Beyond

Archyde: Tissot’s dedication to women’s basketball is commendable. What drives this commitment to equality and opportunity in sports?

Dolla: The WNBA showcases incredible talent and athleticism, and it’s crucial for us to support their growth and visibility. these special edition WNBA watches, in collaboration with Wilson, are a testament to our belief in the power of women’s sports. We want to inspire the next generation of female athletes and champion gender equality in all areas of sports.

Looking Forward: The future of Basketball and Tissot

Archyde: What does the future hold for Tissot and basketball? What innovations can we expect?

Dolla: I’m excited about the possibilities! Technology will continue to shape the basketball experience,bringing fans closer to the game than ever before. We’ll continue to collaborate with the leagues to explore innovative ways to engage fans, enhance game presentation, and promote a global community of basketball enthusiasts. It’s a truly dynamic and exciting time to be a part of this sport.