Buying behaviors have changed considerably over the years, and today, a prospective customer may go on social media to look for a new or used car. Instagram is one of the leading social media platforms for online sales.
Millennials and Gen Zers make up the majority of Instagram’s daily users. Approximately 59% of US millennials are active on Instagram. The National Retail Federation report showed that 80% of Gen Zers interact with brands online, their preferred site being Instagram.
Want to drive more sales through Instagram? Here are our top tips for selling cars on Instagram to Millenials and Gen Zers.
1. Create a Business Profile and Optimize It
One mistake that car dealers and salespeople make is marketing cars using their personal profiles. Your personal profile may contain content that your followers dislike such as political and religious views. Some may unfollow you, which means you lose their business.
Avoid such issues by having a business account. Optimize it fully by including the business address, contact information, your website’s link, and other crucial details. In addition, use a professional profile picture such as your company logo or an image of your storefront.
2. Upload High-Quality Pictures
Whether you sell new SUVs or used trucks, the first impression your images make will determine if followers like, comment, or contact you regarding vehicles. Invest in a good camera and learn how to take good car photos for Instagram.
You can also take basic photo editing classes to enhance your photography skills and make your images stand out. Additionally, use the right hashtags to help customers find your posts easily. However, don’t overdo it because excess hashtags can make your posts appear spammy.
3. Engage Your Followers
Customers love an engaging salesperson, whether you’re selling online or offline. Replying to customers’ comments, appreciating reposts by followers, and sharing customer testimonials can help boost your company’s image. An engaging business page attracts more followers, and Instagram algorithms will rank your posts higher on customers’ feeds–leading to more sales. Business owners who don’t engage their followers lose many opportunities and may even lose followers.
4. Timing Is Crucial When Posting on Instagram
Many businesses have realized the marketing power of Instagram and that competition for followers is stiff. According to WordStream, there are over 200 million business profiles on Instagram all competing for clients’ attention.
How do you make sure followers see your posts on time and engage with them? Post when most of your followers are active to get their attention. Most Millennials and Gen Zers are active on Instagram at night–following a long day at work or school. Check the platform’s analytics to know the hours that generate the most engagement.
5. Utilize Instagram Analytics
One of the upsides of having a business profile on Instagram is you get to access business analytics and learn how your content is doing. You can track every like, comment, share, profile visit, and any other form of engagement by followers and visitors. If you use Instagram Ads to market your vehicles, Instagram analytics can show you how many conversions and sales you have achieved in a certain period.
Most millennials and Gen Zers browse cars online before visiting a dealership. Having an Instagram business profile can boost your sales and brand visibility. Now that you know Instagram marketing tips, start using them to your advantage.
