Best-selling watch brand* Timex® introduces a unique interactive experience that allows players to “Race Against TimeX” in Fortnite®, one of the most popular video games in the world. This challenge allows players to compete once morest time in multiple games. In this virtual world that integrates watches, watches symbolize empowerment, which can improve players’ speed and ability and increase their competitive advantage. (Middlebury, ConnecticutNovember 11, 2022 /PR Newswire)
Senior Vice President of Brand and Creative, Timex Group Shari Fabiani Said: “Timex has been an innovator for nearly 170 years, and we write unexpected history. Vice President of Brand and Creative, Timex Group. As the official timekeeper of the metaverse, we are playing with the concept of time and creating the most popular timepiece in the world. Fortnite, one of the multiplayer online games, integrates analog technology in the digital world. Timex has entered the metaverse before, and now we will fully invest in the game industry, and will soon launch other virtual, immersive experiences, and enter web3.”
TimeX is the top 1 watch brand in sales of “US Gamifies Time”
The partnership will be accompanied by fully integrated campaigns that connect the virtual world with real-life experiences, such as in-game giveaways. Partners include gamer influencer Parker Locke, Sushi Bae, SypherPK, YouTube Star Ali-A, and Gen Z style icon and Fortnite fan Landon Barker.
Landon Barker Said: “For me, spending time playing Fortnite is worth it because it is one of the ways I can get together with friends without superficial things getting in the way of connection. I am very happy to partner with Timex, I love their watches and Fortnite, So for me it was a match made in heaven.”
“Race Against TimeX” includes 6 mini-games, each pitting the player once morest time, with challenges including rising water, closing walls, cracking floors, players on precarious trails in the dark Dodge Lebo and find your way. Players can purchase power-ups, including fantastic watches that transfer special powers to the player’s wrist to increase speed and ability, allowing them to complete all 6 mini-games in the fastest time.
Timex’s first foray into the Metaverse is an event with innovative partners that includes a live virtual and interactive live with Wave Justin Bieber The concert’s official program countdown collaboration, and with AmazeVR’s Megan Thee Stallion VR Concert Tour – Enter The Hottieverse, in this virtual tour, each participant’s avatar is accompanied by a special virtual reality hand tracking feature Get a Timex virtual watch. Now, in “Race Against TimeX,” Timex is delivering its most interactive, virtual experience to date, with more events planned to further position Timex at the forefront of the Metaverse.
Timex collaborated with top-notch partners for the successful launch of “Race Against TimeX”, including Metaverse’s branding agency MetabrandsTMSuperAwesome, Epic Games’ game company, which assists GenZ gamers with digital engagement, and Beyond Creative, the leading developer of Fortnite Creative games.
To participate in “Race Against TimeX”, go to Fortnite, select “Creative” mode, select “Play” and enter “Island Code”. Fortnite is free to play on desktop PC, PlayStation (4 and 5), Xbox One (S, X, and Series X or S), Nintendo Switch, and Android mobile devices.
Island Code: 1359-6287-8998 or direct link:https://epicgames.com/fn/1359-6287-8998
About TIMEX
The Timex Group designs, manufactures and sells a wide range of innovative timepieces around the world. Timex Group is a privately held company headquartered in Middlebury, Connecticut, with operations around the world employing more than 3,000 people. One of the largest watch manufacturers in the world, Timex Group companies produce watches under well-known brands including Timex, adidas, Furla, Gc, Guess, Missoni, Nautica, Philipp Plein, Plein Sport, Salvatore Ferragamo, Ted Baker and Versace . Follow Timex on social media:@timex
Source: Timex
Date edited:
(1) Last update date: November 13, 2022
(2) Date of article publication: November 13, 2022
