Time chooses Taylor Swift as Person of the Year for 2023

2023-12-06 14:36:28

Today, Wednesday, Time magazine chose the American pop star, Taylor Swift, as Person of the Year 2023. It described her as an “extraordinary storyteller” who has achieved successes on the cultural, critical and commercial levels.

“Taylor Swift has found a way to transcend boundaries to be a source of light,” Time editor-in-chief Sam Jacobs wrote in a statement. “Swift is the rare person who is both a writer and the hero of her story.”

Swift has achieved success on the cultural, critical and commercial levels, making her a competitor to Elvis Presley, Michael Jackson and Madonna, the magazine says.

Time adds: “As a songwriter, she has been compared to Bob Dylan, Paul McCartney, and Joni Mitchell. As a businesswoman, she has built an empire worth, by some estimates, more than a billion dollars.”

“As a celebrity who, by virtue of being a woman, is subject to scrutiny for everything from her history to what she wears, she has long received constant attention and knows how to use it,” Time confirms.

The magazine points out that Taylor Swift is a topic of discussion in ordinary life, and her pictures constantly appear on users’ phones, and fans make a pilgrimage to the city where she is performing a concert as part of her record-breaking Eras Tour.

Polestar, a magazine dedicated to live arts, reported that the revenues of each concert amounted to $13 million, meaning that the total income from the tour’s concerts would subsequently reach regarding $1.9 billion. No artist or band has ever had tour revenues exceed $1 billion.

TIME: When Taylor Swift tells you a story, you listen

“When Taylor Swift tells you a story, you listen because you know it’s going to be good, not just because she lived an extraordinary life, but because she’s an extraordinary storyteller,” Time said on its website.

The magazine notes that in just half a minute, the artist can retell a story that contains an entire narrative world.

The magazine says that Soueif’s stories are satisfactory, as they contain great dangers at the beginning, vivid and sensual details, a development that turns the event upside down, and a happy ending.

Swift’s story was not without its difficulties. The magazine quotes her: “I have been raised up and down the flagpole of public opinion many times over the past twenty years,” “I was given a crown, and then it was taken from me.”

“This is her story, even if she is now ranked so high that it is hard to believe she was ever ranked so low,” the magazine says.

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