Apple CEO Tim Cook probably utilizes most of the common features found on iPhones, which aligns with the general perception of his role. Yet, during a recent interaction with a Wall Street Journal journalist, it became clear that there are some lesser-known functions that Cook may not fully grasp. While discussing his personal favorites, the author posed an unexpected question: “What is the best name for a group chat?” The response was telling; Cook’s expression suggested he was being asked to recommend an Android device. “The best—name?” he queried, seemingly perplexed. “I don’t name them. Do you name yours? Interesting. I may take that on,” he remarked, hinting at a curiosity about this common social practice.
Despite his initial surprise, Cook was quick to act on this social tip. During a subsequent meeting with the journalist, he confidently revealed that he had indeed named a group chat with his college roommates as “Roommates.” This small anecdote showcases Cook’s willingness to engage with everyday user experiences, even if it takes him a moment to catch up. Throughout the interview, he also shared various interesting personal habits and insights into his daily routine. Cook emphasized that he ensures to interact with each Apple product on a daily basis, whether it involves using his Apple Watch while working out or listening to music through AirPods. In his office, he seamlessly transitions between his MacBook Air, MacBook Pro, and iMac, and while traveling, he relies on his iPad Pro. “Every day,” he proudly stated, “every product.”
Apple’s four-word philosophy
One commonly held belief about Apple is that the company often enters technology markets after competitors have already established their foothold. Contrary to the narrative of being a trendsetter, Cook and other Apple executives have highlighted their company’s distinctive four-word philosophy: “Not first, but best.” Reflecting on this approach, Cook asserted, “We’re perfectly fine with not being first. As it turns out, it takes a while to get it really great. It takes a lot of iteration. It takes worrying about every detail. Sometimes, it takes a little longer to do that. We would rather come out with that kind of product and that kind of contribution to people versus running to get something out first. If we can do both, that’s fantastic. But if we can only do one, there’s no doubt around here. If you talk to 100 people, 100 of them would tell you: It’s about being the best,” he concluded, emphasizing the company’s commitment to quality over speed.
**Interview with Tech Journalist on Tim Cook’s Unexpected Revelations**
**Interviewer**: Thank you for joining us today. You recently had an insightful conversation with Tim Cook, the CEO of Apple. Can you share what stood out to you during your interaction with him?
**Tech Journalist**: Absolutely! It was fascinating to see a figure of his stature engage with what many might consider trivial—like naming a group chat. When I asked him about his favorite name for such a chat, he looked genuinely puzzled and asked if I name mine. This was a reminder that even someone like Cook, who lives and breathes technology, can be caught off guard by everyday practices.
**Interviewer**: It’s intriguing to think that even the CEO of Apple might not fully embrace some of the features of their own products. How did he respond this curiosity?
**Tech Journalist**: After his initial surprise, Tim was quick to demonstrate his willingness to adapt. He said, “Interesting. I may take that on,” indicating he might start naming his group chats. It was a light-hearted moment that revealed a more personal side to him, showing that he’s open to learning from social norms.
**Interviewer**: That’s a refreshing perspective! Did he express any other thoughts on his use of technology?
**Tech Journalist**: He did! Cook acknowledged that while he uses iPhones extensively, there are still features that can be overlooked, which made the conversation even more relatable. He emphasized the importance of staying curious and open-minded, traits that clearly serve him well as a leader in the tech industry.
**Interviewer**: It sounds like he’s not just a CEO but also someone who appreciates the nuances of technology. Do you think this curiosity could impact Apple’s future direction?
**Tech Journalist**: Definitely. Cook’s openness to learning could influence how Apple develops its products and interacts with users. It’s a reminder that technology isn’t just about innovation; it’s also about connecting with people and understanding their needs in everyday life.
**Interviewer**: Thank you for sharing these insights! It’s always interesting to see the human side of tech leaders like Tim Cook.
**Tech Journalist**: My pleasure! It’s moments like these that remind us technology is as much about people as it is about products.