Tim Cook expresses hope to find the right balance between traditional office model and remote working style

held in New YorkTime Magazine’s Top 100 Influencers EventsOn the forum, Apple CEO Tim Cook was asked regarding the changing situation of work in the post-pandemic era. He said that he is still trying to find the right balance. Find a better way between states.

Prior to this, many Apple employees had rebounded due to the company’s request to return to the office, such as the director of machine learning at Apple.Ian GoodfellowIn the case of dissatisfaction with the company’s return to the office policy, he turned to DeepMind, an artificial intelligence technology company under Alphabet, and some Apple employees also decided to leave because of the company’s return to the office policy.

Tim Cook said that the current online mode of interaction is indeed more convenient, and it can also discuss work content like a physical meeting, but the overall feeling will still be significantly different, and he prefers to talk face-to-face at close range. “Accidental Discovery”.

The implication is that, compared with the current many technology companies that allow employees to work remotely and only return to the office to work when there is a need, Apple will tend to require employees to return to the office and resume their previous work patterns.

As for the hybrid office model advocated by companies such as Zoom and Cisco, and even the trend of enhancing online interactive experience through virtual visual technology, Tim Cook believes that such technology is indeed conducive to the development of future interactive models, but in the end it still cannot replace the face-to-face face-to-face in the past. , but it is also expected that the interaction patterns between people will be more different in the future.

Meanwhile, Tim Cookduring an interviewHe also said that if privacy issues cannot be taken seriously and improved, it may also change the way people interact in the future.