2023-04-25 12:30:43
For Tim Cook, a piece of advice from Steve Jobs became the most vital in his life and career.
Few figures are as influential in the technological world as Steve Jobs. The late Apple founder, whose story has been told in books and movies, is one of the most recognizable faces in the industry. Thus, for decades, many people who coincided with him have told the most varied stories, such as the time he decided to hide his Porsche to close a deal or, judging by appearances, decided not having one of the most relevant figures in Silicon Valley.
However, if there is someone who can relate a thousand and one anecdotes related to Jobs, it is Tim Cook, the current CEO of the bitten apple company. After joining the likes of Nike and IBM, Cook joined the ranks of Apple in 1998 as second for World Operations, a position he took advantage of to reduce the number of dissatisfied customers and, ultimately, increase profit margins. Thus, thanks to his work, in 2011 he took Steve Jobs’ place as CEO of Apple when he passed away. Therefore, reviewing his career and his future in a recent interview, he recalled one of the most important tips that Jobs gave him a few years before his death.
Steve Jobs told him about the importance of mistakes
how they collect the companions of Applesferathese statements are part of a talk that Cook had with members of GQ magazine. In it, he addressed aspects such as the future of virtual reality in the companybut one of the most relevant aspects of said interview was an anecdote that Cook shared with Jobs. As the current CEO of Apple points out, the founder of the firm gave him the most important lesson of his life when he told her that she would never have to marry her “yesterday’s convictions”.
Thus, for Jobs it was important to keep in mind that if you were wrong, the wisest thing to do was “admit it and move on”. In this way, the founder of Apple taught Cook that There is always something new to learnWhich is why you might be wrong about a skin you’ve championed in the past, and therefore have to adapt your mindset to the changes. Thus, Cook indicated that this was the most important lesson of his life since, in essence, it allowed him not close to discover new concerns or aspects with which to prosper.
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Lead image from Stanford (YouTube)
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