2023-08-04 00:04:52
The launch of the first Apple Watch, in 2015, was very different compared to other products from the company. Before sales began, the company made it possible for customers to try the product through appointments at Apple Stores.
For it seems that history will repeat itself with the Apple Vision Pro. This according to the CEO himselfChief executive officeror executive director.”>1 from the company, Tim Cook.
Em conversation with journalist Steve Kovach, from CNBCCook commented on the experience — which will certainly be even more complex than the watch, as it is a device completely different from anything Apple has ever done.
“We are going to do demonstrations in stores similar to the ones you did”, referring to the demos made available by the company to specialized vehicles after the WWDC23 keynote, in June. Of course, he also made it clear that, in the beginning, the demand will be much greater than the company’s capacity to fulfill them.
The executive defended the idea, saying that retailers have a huge advantage for products that belong to a new category.
However, anyone who imagines that he will be able to touch all the functions of the VR / AR glasses will be disappointed. This is because the company must carry out fully controlled demonstrations – something that already happened at the time of the Apple Watch, it is worth noting. “I think it’s very important that we control the process and the demonstrations. And we can do that better, frankly, with our own people,” referring to the team of salespeople and specialists.
This goes well with what Mark Gurman of Bloomberg, published in July in a report. According to him, the sales of the glasses themselves will be made with appointments, making it impossible for you to simply arrive at a store and quickly buy the device.
Despite officially announcing the news, Apple has not made it clear when these demonstrations can be scheduled.
Is anyone out there already excited at the possibility of testing the company’s new great product? ????
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