2024-04-14 10:37:31
Popular video platform TikTok is exploring the possibility of adding a feature to its platform that would allow the use of virtual avatars controlled by artificial intelligence for sponsored advertisements.
What we know
According to The Information’s sources, TikTok is developing this technology as a potential alternative to ad placement by content creators. Artificial intelligence avatars will be able to read advertising scripts at the request of advertisers or merchants on the TikTok store.
Although the feature is not yet launched and may undergo changes, TikTok employees have already tested the AI avatars. However, sources have indicated that they are not yet ready for a full rollout because they generate fewer online sales than human “influencers.”
Nonetheless, TikTok believes that AI characters might complement the ecosystem of content creators on the platform. It’s unclear how the platform plans to split advertising revenue between virtual and human “celebrities.”
Some creators have already expressed concern that AI creators might deprive them of their contracts with brands, which are an important source of revenue. TikTok will need to think carefully regarding how to implement this feature so as not to cause discontent among its creator community.
TikTok has already experimented with AI technology, introducing features such as a song generator based on Bloom’s linguistic model. The platform has also faced requests from users to disclose the use of AI filters and effects.
Source : The Information : The Information
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