TikTok has released the latest version of its holiday shopping guidewhich includes a variety of statistics and insights to help you plan your holiday marketing campaigns.
The 16-page guide “Holidays for youTikTok’s ” is formatted more like an infographic, with a series of data packed into each page.
As you can see, the format is quite tight, and although it is only 16 pages, the information included is very in-depth.
The first part of the guide explores top holiday hashtags and content trends, as well as how TikTok users plan to shop and participate in the holiday.
There are also notes on shopping activity and user engagement in specific shopping categories.
TikTok also includes notes on engagement trends and how brands can leverage different types of behaviors and interests.
There are also specific campaign tips and deadlines to help you plan.
And notes on content planning:
This is a great guide, packed with information, and if you’re planning on using TikTok for your holiday marketing, it’s definitely worth checking out.
You can download the guide “TikTok Holidays for You” Who.
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