TikTok, official provider of the 2024 Tour de France

2024-06-20 14:38:50

For the second yr in a row, TikTok will associate with Zwift for the Tour de France (June 29-July 21) and Tour de France girls’s race (August 12-August 18) for the 2024 Tour de France. Official distributors present help.

Unique content material may be found on the official @LeTourDeFrance account or straight on TikTok, by way of a devoted Tour de France web page, and thru an unlimited ecosystem of cycling-related creators. Due to this fact, from June 29, TikTok will deliver the 2024 Tour de France to life for a couple of billion customers around the globe, offering them with new views on the race, levels and the cyclists, groups and companions concerned in it .

@LeTourdeFrance: the official account of the Tour de France will present unique content material and produce to life behind-the-scenes footage of the course village, the preparations of the cyclists and naturally the highlights of every day of the race.

Greater than 1 million subscribers have joined the official TikTok account @LeTourdeFrance, and movies posted beneath #TourDeFrance have been considered greater than 620 million instances final yr.

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