14 Feb 2023
Recently, the Information news agency reported that TikTok is in the process of developing several features, hoping to encourage use. and reach new user groups
One of the features that TikTok is currently developing is a paywall system.
To put it simply, creators can charge their users.
In exchange for the fact that users will be able to access exclusive content as well.
Just like Instagram before has added a member system Let creators earn money by charging users. In return for the user’s privilege, whether it is able to access Lives or Stories that are more special than the average person.
Or, for a simple example, it’s like an adult content platform like Onlyfans that has to pay first. to be able to access various contents
In addition, TikTok will also update the Creator Fund, which has been launched since 2020, to be Creator Fund 2.0.
The fund is worth US$1 billion (approximately 33,850 million baht) and will be distributed to creators with more than 10,000 followers.
Previously, many creators criticized Received little funding from the fund.
even though the video went viral But only received a few dollars.
In this update of Creator Fund 2.0, TikTok has the idea of giving more money to individual creators. And will receive more especially in the case of long video clips (currently TikTok can upload up to 10 minutes)
However, Creator Fund 2.0 will limit who is eligible for funding. Must have more than 100,000 followers only.
It is expected to launch in the United States. within the next month
However, in addition to TikTok offering financial support to creators
YouTube, which is considered a major competitor Offers 55% of revenue to creators
YouTube Shorts, on the other hand, gets a smaller share of 45% of revenue.
