TikTok competes with Amazon in Black Friday deals

2023-09-17 22:00:00

Written by Muhammad Ayman Monday, September 18, 2023 01:00 AM

TikTok is trying to boost its new online market.”TikTok Shop“, by financing deep discounts for the holiday shopping season, starting October 27, Bloomberg reported.

By backing discounts of up to 50%, the social video site is reportedly hoping to win over US holiday shoppers, who come in droves to take part in big sales at retailers like Amazon and Walmart every year in November.

Bloomberg says that a TikTok spokesperson confirmed these plans, as deals begin…Black Friday“Official at 8pm on November 23.

TikTok launched its TikTok Shop in the US last week, offering to hold and ship sellers’ products using its fulfillment centers and launching an affiliate program for creators who sell products through their videos.

The company reportedly hopes to move $20 billion worth of products this year around the world, and the holidays will be a big part of that. After all, people in the United States spent more than $20 billion online during Black Friday.

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