O TikTok he can boost the popularity of some video on the platform at your own discretion. First of all, the information was confirmed by the company itself in an interview given to Forbes. This detail was mentioned in an article about the use of a button called “Warm“.
In this case, this feature allows the social network to select videos and insert them on the page “For you” and thus increase the number of views and other engagement attributes. That is, the content published on the network is not fully governed by the algorithm that drives the user’s experience of use.
Despite saying that some employees in the United States have this freedom, it does not apply to the vast majority of videos posted by people. In this case, it is used to display “celebrities and emerging creators to the TikTok community” and is implemented in 0,002% of publications. So, it is not the main way of operating the network.
This report does not come as a big surprise, since there are other social networks that also use something similar. Another point worth mentioning is that videos boosted by this system do not appear in the feed with a warning, as with advertisements. That is, it presents itself in the same way as those that appear through the algorithm.
In any case, TikTok committed to providing greater transparency in the future when it explained about the content directed to the “For you” section. It remains to be seen what the new details will be about it.
More about TikTok: recently, some experts warned about the dangers of some content for people’s health, especially younger people. In addition, the application has gained a dedicated version for tablets with support for horizontal videos.