Tik Tok has become the entertainment partner of Coke Studio Pakistan

Short videos sharing platform Tik Tok has become the official entertainment partner for season 15 of musical program Coke Studio.

Coke Studio Season 15 started on April 14 this month, two songs have been released so far and both are becoming quite popular on social media.

Now TikTok has confirmed to be an official partner of Coke Studio and the platform hopes that the partnership between the two will be beneficial for music and social media users.

Through the partnership, TikTok Studio Season 15 will redefine the way songs connect with consumers through music, lifestyle and entertainment content.

According to the company’s statement, TikTok will provide exclusive behind-the-scenes footage, artist interviews and unique content experiences, bringing the magic of Coke Studio to international users.

Talking about the partnership, Saif Mujahid, Head of Content Operations and Marketing, TalkTalk Pakistan said, “They are very happy to partner with Coke Studio, this partnership aims to set new trends in entertainment, music and Harnessing the power of storytelling to inspire and connect communities around the world.

Zeeshan Haider Sikandar, Senior Manager, Eurasia & Middle East, Coke Studio, said, “Partnering with Tik Tok gives them an opportunity to build on their legacy, through this collaboration they will be able to expand this representation and reach Pakistan and Coke is excited to bring the magic of the studio to a wider audience around the world.