2023-05-17 10:13:35
PA tourist country par excellence, with multiple attractions and products with its dream destinations, its cultural, historical and thermal riches unique in the world, Tunisia remains a tourist destination of choice, long sought following and promoted by Tour Operators. Despite the national and international situation, national tourism is picking up once more. 2023 is therefore shaping up under good auspices: Tunisia experienced a respectable influx during the first four months of the year (1is January-May 10), with the arrival at the borders of 2,429,000 tourists, i.e. a growth of around 93.5% compared to the same period of 2022 and around -0.6% from 2019. We are almost at 99.4% revenue in 2019, a record year for the sector. The indicators are green. The tourism sector is regaining its strength by generating revenue (January 1-April 30) for 1,297.7 million dinars, with an evolution of 59% of those collected in 2022 and approximately +2.2% compared to the same period of 2019. Professionals in the sector are optimistic regarding the progress of the 2023 tourist season. Everything suggests that this upward trend should continue. If 2022 was the year of recovery for Tunisian tourism, 2023 should be the year of challenge. The supervisory ministry, which has made considerable efforts to ensure a sustained recovery during the 2022 summer season following two years of health crisis and the stigmata of the cursed virus on this sensitive sector, is in the process of accelerating the pace for the next summer. . The general mobilization of all the actors, today, and the offensive actions carried out in terms of promoting Tunisia as a destination, for months, will make it possible to reposition tourism as a key sector of the national economy, by developing new thematic and cross-functional offers, by doubling air capacity and strengthening promotion and marketing, particularly through digital. And to reinvigorate this sector, which generates wealth, significant foreign exchange earnings, and high added value, it is imperative to recover our traditional markets, to try to penetrate other world markets and to further diversify the tourist product. With what it has as tourist assets, Tunisia today sends its message to all the countries of the world that its tourism stay the course, despite the few events that aimed to undermine the tourist season, such as the criminal act experienced last week in Djerba. But this will certainly not have a negative economic impact on the next summer season. Moreover, no cancellation or postponement of reservations have been recorded. The Tunisia destination still retains its appeal thanks to the resources mobilized and the marketing and promotion strategy undertaken to make the season a success. The ministry also provided good crisis communication to reassure the various stakeholders, regain the confidence of tourists and send a number of reassuring messages regarding security.
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