Threads: The Latest Social Network by Meta – A Rival to X (formerly Twitter) and TikTok

2023-12-15 18:49:00

After Facebook, Whatsapp, X (formerly Twitter), TikTok or Snapchat: here is Threads, the latest social network. Imagined by Meta, the parent company of Facebook, it was officially put into service in Europe this Thursday, the group announced in a press release. It is possible to download the application on iOS and Android.

“Today we are opening Threads to more countries in Europe. Welcome everyone,” CEO Mark Zuckerberg wrote on his Threads account. With this platform associated with Instagram and with characteristics similar to those of X, Meta openly aims to compete with Elon Musk’s network, which is losing ground and advertisers, due to the controversial decisions of its new boss.

With its 220 million users, however, it remains one of the most powerful global networks.

Threads is strongly inspired by X (formerly Twitter) and presents itself as a direct rival to Elon Musk’s application.

If X (formerly Twitter) is criticized for its lack of moderation since the takeover by Elon Musk, Threads promises to verify the information spread by its users. A verification program must be launched in 2024, promises Instagram boss Adam Mosseri.

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