2023-07-10 12:36:08
Threads, Instagram’s microblogging application, has reached 100 million users following its launch last Wednesday, while ensuring that “its goal is not to replace Twitter” but “to create a public space for communities on Instagram that They never embraced Twitter.”
The new Instagram app designed to “share ideas and trends with text” arrived on iOS and Android last week, where it is already available in more than 100 countries. Thus, as indicated by the jCEO of Instagram, Adam Mosseri, Threads is an app in which users can share opinions and creativity, as well as connect directly with their favorite creators and other profiles with similar tastes.
A day following its launch, the CEO of Meta, Mark Zuckerberg, already indicated through a publication in Threads that they had reached 30 million registrations on the social network. However, in less than a week, the figure has risen to 100 million subscribed accounts. This has been confirmed by Quiver Quantitative, which has carried out an updated count of subscribed accounts since it was made available to users.
Does Threads want to compete with Twitter?
Despite these figures, the application has not yet been implemented in all countries globally. In fact, the countries of the European Union still do not have access to Threads due to the legislation on data protection with the General Regulation of Data Protection (GDPR).
The social network also does not have all its features in full since, although it plans to be a decentralized platform by joining ActivityPub, Threads is still working to implement this protocol in its system.
Within this framework, in addition to its rapid growth, the new Instagram app has ensured that “its objective is not to replace Twitter”. In fact, as Mosseri has detailed in a post on this social network, the real objective is to “create a public space for communities on Instagram that have never embraced Twitter”
Likewise, he has also referred to the communities on Twitter and other platforms, stressing that Threads is also designed for those users who are interested in “a less tense place for conversations.”
Following this line, Mosseri has detailed that, although politics and news “will inevitably appear” on the social network, just as they have done on Instagram, Threads “will not do anything to promote” these themes.
“If we are honest, we were quick to promise the industry too much on Facebook in the early 2010s, and it would be a mistake to repeat that,” the CEO of Instagram has sentenced.
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