Threads: “Instagram Twitter” launches this Thursday

2023-07-04 11:00:00

the bet of Instagram to rival Twitter already has a name and release date. O Threadswhich until a few days ago was known by its codename (“Project 92”), already is available to order from the App Store and shall be made available for download from this Thursday, July 6th — at least in the United States, worldwide on Friday (7/7).

Described in the store as “the text conversation app of Instagram”, Threads tries to take advantage of the boom around the recent changes on Twitter and the search of users for a substitute for the bird — since it already has candidates like Mastodon and Bluesky (this one, in the testing phase).

According to Instagram, the app will be a place where communities come together to talk regarding everything, “from the topics that matter to you today, to what’s hot tomorrow.”

No matter what your interests are, you can follow and connect with your favorite content creators and others with the same passions — or build a loyal audience to share your ideas, opinions and creativity with the world.

Working as a kind of extension of Meta’s social network of videos and photos, Threads will share login data and even usernames with the “mother platform” — which promises to make the process of migrating and creating accounts on the quite practical platform.

On the other hand, it’s too early to know whether Instagram’s more visually appealing audience will buy into the idea of ​​a text-only social network. Furthermore, the App Store’s “nutritional information” already shows that we are, in fact, dealing here with a typical Meta app:

In addition, Twitter has a number of users who seek a certain anonymity and distance from their traditional social cycles — something that will not be possible with the link between the two networks.

Will Meta be able to dominate this segment more? We look forward to seeing…

tip from Arthur Givigir

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