2023-11-16 18:29:44
This week, it was seen on the Threads an indication that the platform would be working on the possibility of using hashtags in posts, although more details regarding the issue were not yet known. Now the head of Instagram, Adam Mosseriand the CEOChief executive officeror executive director.”>1 yes Meta, Mark Zuckerbergconfirmed limited testing of the feature in posts on the social network.
Initially, testing is starting in Australia, but the feature will reach other countries “soon”. With hashtags, you can categorize posts by topic or interest, just like on other networks. The interesting thing is that, although the button to access the function has a “#” symbol, the tags in themselves they are not preceded by it, as usual, being just links, and may even include spaces between words.
To use the hashtags from Threads, just tap the “#” symbol when making a post and search for the desired terms. As you type, related options are displayed in a list, just like on Instagram, as well as the number of other posts with the tag. According to TechCrunchyou can only include one hashtag per post, to avoid spam.
The display of other hashtags popular and the number of posts with the presence of tags can be an indication, as highlighted by 9to5Macthat a popular topics feature is being developed (trending topics) — as well as present on X (formerly Twitter). In the future, it is possible that a list of topics with the most posts on the network will be displayed, although there are no confirmations on this yet.
Following the same logic as other social networks, when you tap one of the tags, you have access to other posts that also use it. Mosseri highlighted that the addition was motivated by user requests, in addition to aiming to make it easier to participate and follow conversations that interest people.
No exact information was given regarding when the tests will take place or the expansion of hashtags to other countries; Meta will use feedback from Australian users to improve the feature.
In recent times, Threads has been gaining several new features, such as the possibility of deactivating the automatic display of posts on other networks, editing posts and audio support, bringing it closer to other older networks. Let’s see if the hashtags will increase interaction with the app, which has lost engagement since launch.
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