The American label Thom Browne (Zegna Group) is opening its first store in France, in Saint-Tropez. This new address is in line with the expansion of the luxury brand in Europe.
Open since June, in partnership with the private Epi club, Thom Browne’s first boutique is also the brand’s first “Tennis Pro Shop” and aims to celebrate sport. The brand also has another address in France where it receives its customers by appointment in a workshop located on the prestigious avenue Montaigne, in Paris.
Beyond ready-to-wear and seasonal accessories, the boutique will offer exclusive products such as a limited-edition tennis-inspired piqué seersucker collection adorned with the EPI logo.
As part of its roll-out in Europe, Thom Browne plans to open more stores and expects a total of 100 outlets by the end of 2023. The brand is in good financial health, reporting a 47 percent increase in its turnover in 2021 compared to 2020, thus reaching 264 million euros.
