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In Mexico, the influencer with higher income, according to a recent report, is Luisito Comunica.
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According to survey data, companies generate just over five dollars for every dollar invested in influencers.
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Paco de Miguel is one of the most followed content creators on both Instagram and TikTok.
Pandora and Flans resort to influencer marketing by Paco de Miguel and, with it, promote his next concert at the Arena CDMX.
Everything indicates that digital media are regarding to supersede traditional media such as television or radio; today, in a context of hyper connectivity, social networks have become the most favorable setting for brands to position themselves.
This is how he reveals it Postcronplatform that, through a recent report, indicates that almost 70 percent of people who have access to the internet, give greater confidence to the opinions perpetrated by influencers.
On the other hand, data from Tomoson point out that, at present, Internet users “they tend to spend more money and are more likely to spread the word regarding a product to friends and family”.
And it is that, one of the most important effects following the arrival of the pandemic and the confinement that was experienced in various parts of the world, the participation of people on the internet increased considerably.
To date, according to what it reveals DataReportalworldwide the number of Internet users increased by up to four percent compared to 2021, a fact that, for brands, can mean one thing: the future lies in digitization.
Social networks, in this context, had a highly relevant boom and at the moment, within the wide range of platforms that exist in the market, TikTok and Instagram are the most used for influencer marketing, as stated in the report of The State of Influencer Marketing 2021.
With a post on networks, Paco de Miguel promotes a concert by Flans and Pandora
Since 2020, one of the most popular content creators in Mexico is Paco de Miguel, who, in his TikTok account alone, has almost seven million followers and an accumulated 239 million likes among all his content.
The influence of Paco de Miguel has been such that he has even worked with various brands, such as McDonald’s, Marinela, among others, revealing that the marketing of influencers is, in short, one of the most relevant resources in this era.
Now, as part of a promotional strategy for their next concert at the CDMX Arena, Pandora and Flans also turn to Paco de Miguel and one of his most iconic characters, “Caro Acampa”; a strategy that also works to connect with centennials.
@pacodemiguel
@pacodemiguel LOL #comedy #pacodemiguel
Undoubtedly, these are times dominated by social networks and by content creators, who, in the future, are expected to be the big stars for brand strategies, something similar to what happened a decade ago with actors and television actresses.
One of the most notorious cases is also that of the tiktoker Khaby Lame, who has made several collaborations with brands of all kinds. One of the most recent was with Binance, a strategy that would be serving to inform users regarding NFT’s, Web 3.0 and other issues.
#Binance has partnered with @KeeptheLame.
Why?
Well, he’s the most followed creator on TikTok. And he’s good at explaining things in a simple way. Perfect for crypto adoption. ?? pic.twitter.com/1z8PT3Wxla
— CZ ? Binance (@cz_binance) June 30, 2022
