This Chinese brand announces two smartphones that could be the most powerful of the year

This Chinese brand announces two smartphones that could be the most powerful of the year

Nubia, a subsidiary of the Chinese giant ZTE, has recently revealed its latest offerings: the Z60S Pro and Z60 Ultra.

Nubia Z60 Ultra // Source : Nubia

Are you familiar with Nubia? This brand may not be very visible in the French market, but it has been operational globally for a long time. As a part of the ZTE group, it specializes in premium smartphones. Nubia has introduced two new Android smartphones.

Let’s begin with the Z60 Ultra, the more robust of the two models. Its standout feature is its overclocked Snapdragon 8 Gen 3 processor. Nubia asserts that this enhancement will enable the Z60 Ultra to excel in artificial intelligence tasks, capable of managing models with up to ten billion parameters.

This Chinese brand announces two smartphones that could be the most powerful of the yearNubia Z60 Ultra // Source : Nubia

On the display front, it features a classic yet effective 6.8-inch AMOLED screen with Full HD+ resolution and a variable refresh rate of 120 Hz. A unique aspect is the selfie camera, which is hidden under the screen, with Nubia promising clearer selfies thanks to a new algorithm.

Now, let’s discuss photography, as this is where Nubia’s AI is expected to shine. The Z60 Ultra is equipped with a new system called NeoVision 2.0. Specifically, it features a 35mm equivalent main sensor upgraded with a new Sony sensor, while the 18mm ultra-wide-angle lens retains its 50MP resolution but with a wider aperture for better low-light performance. Additionally, the 64MP periscope telephoto lens (85mm) has been enhanced with additional AI capabilities.

While these specifications are impressive, we should be cautious. Manufacturers often make grand promises about AI in photography, but the results can sometimes be more marketing hype than reality. We will need to evaluate whether these enhancements genuinely make a noticeable difference or if they are merely designed to look appealing on the technical specifications sheet.

Regarding battery life, Nubia sticks with a tried-and-true formula by incorporating a 6000 mAh battery and 80W fast charging. This is substantial, but given the processor’s power consumption, we will need to see if it truly lasts an entire day under heavy usage.

Z60S Pro, a Bit Less Powerful

Now we turn to the Z60S Pro, the smaller sibling. It essentially adopts the specifications of last year’s Z50S Pro, with minor adjustments. The main sensor is slightly larger, and it introduces new AI features like the Magic Eraser (to eliminate unwanted elements from your photos) and an algorithm to enhance starry sky photography. These are promising features, but we will need to assess their effectiveness in practice.

Nubia Z60S Pro // Source : Nubia

The Z60S Pro makes some compromises: it is powered by the older Snapdragon 8 Gen 2 and has a slightly smaller battery (5100mAh). However, for most users, the difference is unlikely to be noticeable in everyday situations.

Configuration Nubia Z60S Pro Nubia Z60 Ultra
8 Go / 256 Go 729 €
12 Go / 256 Go 669 € 779 €
16 Go / 512 Go 769 € 879 €
16 Go / 1 To 869 € 979 €

Nubia is striving to differentiate itself in an extremely competitive market. With prices starting at €649 for the Z60 Ultra and €569 for the Z60S Pro, they are positioning themselves as an appealing alternative to the industry giants. However, to truly attract consumers, they will need more than impressive specifications on paper, especially for a brand that is relatively unknown in France.

Nubia, a subsidiary of the Chinese giant ZTE, has just unveiled its new weapons: the Z60S Pro and Z60 Ultra.

Nubia Z60 Ultra

Nubia, do you know it? This brand is not very visible and present on the French market, but it has been operating in the world for a very long time. It is a subsidiary of the ZTE group that specializes in premium smartphones. Nubia presented two Android smartphones.

Nubia Z60 Ultra: The Beast Unleashed

Let’s start with the Z60 Ultra, the model that plays the “tough” part of the group. Its big advantage? An overclocked Snapdragon 8 Gen 3 processor. Nubia claims that this small boost will allow the Z60 Ultra to be a true AI champion, capable of handling models with up to ten billion parameters.

This Chinese brand announces two smartphones that could be the most powerful of the year

On the screen side, we stay on the classic, but effective: a 6.8-inch AMOLED with a Full HD+ definition and a variable refresh rate of 120 Hz. The little originality is the selfie camera hidden under the screen. Nubia promises clearer selfies thanks to a new algorithm.

Innovative Photography Features

Let’s talk about photography because that’s where Nubia’s AI is set to make a difference. The Z60 Ultra features a new system called NeoVision 2.0. In concrete terms:

  • 35mm equivalent main sensor upgraded with a new Sony sensor.
  • 50MP ultra-wide-angle camera with a larger aperture for improved low-light performance.
  • 64MP periscope telephoto lens (85mm) enhanced with additional AI capabilities.

This is all well and good, but we must remain cautious. Manufacturers promise us the moon with AI in photography, but in the end, it is often marketing. We will have to see in practice if these improvements are really noticeable or if it is just to look pretty on the technical sheet.

Battery Capacity and Charging

In terms of battery life, Nubia is not changing a winning team: we are keeping a 6000 mAh battery with 80 W fast charging. It’s strong, but given the processor’s consumption, we’ll have to see if it really lasts the day with intensive use.

Z60S Pro: The Compact Alternative

Now let’s move on to the Z60S Pro, the little brother. It basically takes over the specifications of last year’s Z50S Pro, with a few adjustments. The main sensor is a little bigger, and we get new AI features like the Magic Eraser (to erase unwanted elements in your photos) or an algorithm to improve photos of starry skies. Nice, but again, we’ll have to judge on the facts.

Nubia Z60S Pro

Specifications and Performance

The Z60S Pro makes some concessions as it runs on the older Snapdragon 8 Gen 2 and its battery is a bit smaller at 5100mAh. But honestly, for most users, the difference probably won’t be noticeable in everyday use.

Configuration Nubia Z60S Pro Nubia Z60 Ultra
8 GB / 256 GB 729 € N/A
12 GB / 256 GB 669 € 779 €
16 GB / 512 GB 769 € 879 €
16 GB / 1 TB 869 € 979 €

Market Position and Pricing Strategy

Nubia is trying to stand out in an ultra-competitive market. With prices starting at 649 euros for the Z60 Ultra and 569 euros for the Z60S Pro, they are positioning themselves as an interesting alternative to the market behemoths. But to really seduce, it will take more than impressive figures on a technical sheet, especially for a brand that is almost unknown in France.

Benefits of Choosing Nubia

  • High-performance processors that enhance overall speed and user experience.
  • Innovative camera technologies that leverage AI for better photography.
  • Competitive pricing compared to other flagship models.
  • Large battery capacity ensuring better usage time.

Practical Tips for Users

  1. Take full advantage of the camera’s AI features by experimenting with different modes and settings.
  2. Utilize the fast charging capability to keep your device powered throughout the day.
  3. Explore the settings to adjust the display refresh rates for optimized battery life.
  4. Stay updated with software patches to enhance device performance continuously.

First-Hand Experience: User Insights

Many users have expressed satisfaction with the Nubia Z60 Ultra’s performance, particularly noting the speed and fluidity during multitasking. Early reviews emphasize the camera’s abilities, especially when photographing in low light conditions. However, users also urge potential buyers to evaluate their needs, especially considering brand recognition and after-sales service in their country.

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