Research involving 118 cities in 51 tourist regions and 44 regional tourist circuits points out that information regarding tourist attractions is lacking in most locations. Conducted by professor and researcher Antonio Carlos Bonfato, from Senacn-SP, the “Diagnosis of the potential for creating smart tourist destinations in the State of São Paulo” also points out that only a quarter of tourist cities have signposts in accordance with the standards of the UNWTO – Organization World Tourism; information centers are lacking in 54% of cities and only 4% have totems; finally, information management by digital means is available in only 1% of destinations in São Paulo.
In the State of São Paulo, for example, cities with updated tourist inventories, in accordance with Law 1261/2015, improve their position in the ranking of tourist municipalities. São Paulo has 70 tourist resorts and 140 MIT – Municipalities of Tourist Interest. In 2022, these 210 municipalities had access to more than BRL 200 million in investments from DADETUR – Department of Support for the Development of Tourist Municipalities, an agency of the Secretariat of Tourism and Travel of the State of São Paulo – SETUR/SP.
Aiming at organizing and controlling the tourism portfolio, some municipalities in São Paulo have implemented a platform that integrates the tourist offer management system and a digital tourist guide. The Intelligent Management System of Turismo Destinos Inteligentes is present in 30 municipalities in São Paulo, including large, medium and small ones. Of these, 17 are tourist resorts and nine Municipalities of Tourist Interest (MIT), in addition to large cities such as Guarulhos and São José do Rio Preto.
In real time, municipal tourism managers in these municipalities can have access to information such as: the number of jobs generated, the beds available, how many means of food your city has, the flow of visitors and the possibility of carrying out demand studies, issuing reports and disclosing the agenda of events.
The 30 cities that use the Intelligent Tourism Management System Intelligent Destinations are:
17 Estancias – Águas de Lindóia, Águas de São Pedro, Amparo, Analândia, Atibaia, Barra Bonita, Bragança Paulista, Brotas, Holambra, Ibitinga, Itanhaém, Joanópolis, Lindóia, Monte Alegre do Sul, Piraju, São Pedro and São Roque.
09 Municipalities of Tourist Interest (MIT) – Iacanga, Itirapina, Limeira, Mineiros do Tietê, Pedreira, Registro, São Manuel, São Miguel Arcanjo and Uchoa.
04 cities – Guarulhos, São José do Rio Preto, Charqueada and Bariri.
“The platform has become a tool for preparing plans for the municipal and regional administration to allocate investments according to demand, seeking to promote tourism and expand the prospects for new business,” says Rodrigo Raineri, CEO of Destinos Inteligentes .
Technology in favor of collaborative tourism
The system generates data for the Digital Tourist Guide. With this, the information is updated in a collaborative system under the curation of specialists.
Currently, 19 tourist regions, 30 cities, 4,169 locations are registered in the Digital Tourist Guide of Destinos Inteligentes, of which 1,038 are able to receive people with disabilities (PCD) and reduced mobility and another 651 are pet-friendly. In total there are 900 tourist attractions, 558 accommodation options, 1,189 places to eat, 531 for shopping, 469 public services and 522 for public service infrastructure.
Strategic technical partnerships
The startup Destinos Inteligentes specializes in tourism and is developing strategic technical partnerships with SENAC/SP, FATEC – Turismo and APRECESP – Association of Town Halls of Estância Cities of the State of São Paulo. In addition to actions with the Secretary of Tourism and Travel of the State of São Paulo and the Ministry of Tourism.
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The Destinos Inteligentes application is available for cell phones (IOS and Android operating systems), as well as a desktop version.
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