Thinkerbell Takes the Lead for World’s Greatest Shave 2025
Table of Contents
- 1. Thinkerbell Takes the Lead for World’s Greatest Shave 2025
- 2. How will Thinkerbell’s “measured magic” be integrated into the World’s Greatest Shave campaign?
- 3. Thinkerbell Gears Up for World’s Greatest Shave 2025
- 4. Hannah, congratulations on securing this impactful partnership! What resonates with Thinkerbell about the World’s Greatest Shave?
- 5. What unique approach will Thinkerbell bring to this year’s campaign?
- 6. With blood cancer predicted to become Australia’s most common and deadliest cancer, what’s the main message you want to convey through this campaign?
- 7. Is there a particular element of the campaign you’re particularly excited about?
- 8. Looking ahead to March, when Shave Month kicks off, what message would you like to leave readers with?
An exciting new chapter has begun for the Leukaemia Foundation’s iconic World’s Greatest Shave event. Following a competitive pitch, Thinkerbell has been chosen as the lead agency, tasked with driving this year’s campaign and boosting crucial funds for blood cancer research and support.
This partnership marks a shift towards an integrated model, with Thinkerbell providing both media services and creative support, ensuring a powerful and multifaceted approach to reaching Australians across multiple platforms.
“we’ve recently learned blood cancer is on track to become Australia’s most common and most deadly cancer. It’s critical we raise more funds to urgently spearhead new initiatives that will head off this approaching storm,” stated Susie Howard, General Manager of Communications and Marketing Services at the Leukaemia Foundation.
Thinkerbell’s proven expertise in full-funnel media planning, buying, and optimization played a key role in securing the agency’s position. Thier experience in the not-for-profit sector, coupled with their ability to seamlessly integrate media strategies with creative services, confidently positions them to achieve the ambitious fundraising goal of $12 million.
Hannah Nickels, Thinkerbell’s National head of Media, expressed her enthusiasm for the partnership: “We are so pleased to be working with The Leukaemia Foundation on this wonderful brand. We have applied some measured Magic to The World’s Greatest Shave, and we look forward to achieving strong results in participation and donations.”
The campaign kicks off in January across social media and online video, building momentum through February with television, outdoor, and select regional radio. Reaching its peak during March’s Shave Month, the campaign will ultimately encourage Australians to participate in this meaningful event and contribute to the fight against blood cancer.
Join the movement and make a difference.
Sign up to participate in the World’s Greatest Shave here.
How will Thinkerbell’s “measured magic” be integrated into the World’s Greatest Shave campaign?
Thinkerbell Gears Up for World’s Greatest Shave 2025
Thinkerbell, renowned for its impactful campaigns, has partnered with the Leukaemia Foundation to head the 2025 World’s Greatest Shave campaign. Archyde caught up with Hannah nickels, Thinkerbell’s National Head of Media, to delve into this exciting collaboration.
Hannah, congratulations on securing this impactful partnership! What resonates with Thinkerbell about the World’s Greatest Shave?
“We’re incredibly honored to be working with the Leukaemia Foundation on such a meaningful cause. The World’s Greatest Shave has a powerful history of bringing Australians together to support life-saving research and crucial support services for those battling blood cancers. It’s a campaign that truly embodies the spirit of giving and community.
What unique approach will Thinkerbell bring to this year’s campaign?
“We’re leveraging our full-funnel expertise to create a truly integrated campaign. By seamlessly blending media planning and buying with creative storytelling, we aim to reach Australians across multiple platforms and inspire them to contribute. We’ll be utilizing a mix of online video, social media, television, outdoor advertising, and select regional radio to create a multi-dimensional experience that resonates with audiences nationwide.”
With blood cancer predicted to become Australia’s most common and deadliest cancer, what’s the main message you want to convey through this campaign?
“The urgency is clear. Our message is two-fold: Firstly, we want to raise awareness about the growing threat of blood cancer and the vital need for continued research and support. Secondly, we want to empower australians to take action. Whether they choose to shave their heads, fundraise, or simply spread the word, every contribution makes a difference in the fight against this devastating disease.”
Is there a particular element of the campaign you’re particularly excited about?
“We’ve injected a dose of ‘measured magic’ into this year’s campaign, weaving in creative elements that will surprise and delight audiences while driving engagement and ultimately, fundraising. We’re confident this multi-faceted approach will resonate with Australians and inspire them to support this incredible cause.
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Looking ahead to March, when Shave Month kicks off, what message would you like to leave readers with?
“Join the movement! This is yoru chance to make a real difference. sign up to shave, donate, or support someone shaving. Every action, no matter how small, contributes to creating a future where blood cancers are cured.”
