They will do work to learn about the digital value of Paraguay as a tourist destination

Asuncion, IP Agency.- To learn about the digital value of Paraguay as a tourist destination and its positioning abroad, the National Secretariat of Tourism (Senatur) and the company MetaData signed a cooperation agreement, through their respective owners, Angie Duarte and Hernán Alfredo Churruarín.

Senatur announced that a strategic alliance has been established to carry out successful joint actions that will contribute to the task of promoting destinations and boosting investment with sustainable projects that generate employment.

Duarte explained that the work to be developed will provide significant value in terms of technology and data, which are fundamental to Paraguay’s positioning in the world. “It will help us measure where we stand, because everything that is measurable can be improved,” he said in this regard.

He said that with the arrival of new technologies, it is increasingly important for institutions to have a good digital reputation, to work to make ourselves visible and gain recognition on the networks, so that actions are valued and recognized.

In this context, the monitoring reports, in addition to facilitating digital knowledge as a tourist destination, will guide us to know what time should be spent on and what should be reinforced in order to achieve the proposed objective, he explained.

This first-hand information will set the roadmap to follow in each destination in Paraguay, and will become one of the most valuable gears to achieve quality tourism, he assumed.