The Superintendence of Industry and Commerce (SIC) ordered six references of Trolli gummies to be withdrawn from the market, since the packaging of the trolli gummies (from the Aldor brand) create consumer confusion compared to Trululu brandmanufactured by the company Super de Alimentos.
The products ordered to withdraw from the market are: Trolli Octopus Morgan, Trolli Oink Splash, Trolli Ana and Conda, Trolli Mordiscos, Trolli Bananas and Trolli Emotions.
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According to the SIC, they would be imitating the products of Food Superwhich is classified as an unfair act.
the fight between Aldor and Super Food It has been going on for more than a year when the SIC imposed a precautionary measure ordering “refrain from offering, distributing, marketing, selling or promoting Trolli products”, of six references, and remove them from the market, however, Super de Alimentos asserts that Aldor continues to market the product, ignoring, to date, the instruction of the Superintendence of Industry and Commerce.
“The obligations imposed by the SIC on Aldor are clear, Trolli products and all material, POP or any other promotional element related to the references mentioned must be immediately withdrawn from the market. They are obligations imposed by means of a judicial resolution that must be fulfilled,” he mentioned. nadia mendietaa lawyer for Super de Alimentos.
