The automotive market, which surprises us year following year and offers an ever greater variety of different products: SUVs, Hatchbacks, sedans, mechanics and automatics. So with all the characteristics that compose them. What we can ensure is that Chile has a trend where its citizens prefer SUVs; This was demonstrated by the 2021 report of the National Automotive Association of Chile (ANAC), which positioned SUVs as the best-selling category with 49.1%.
According to experts, those who most prefer this category of vehicles are women, either because of space, design, because they are vehicles with good ground clearance or because of technology. The truth is that the female public are the ones who pay the most attention to the complementary details when choosing.
women behind the wheel
According to Women’s World Car of Year (WWCOTY) women influence more than 80% of vehicle purchases in the world and in Chile the situation is no different “We have noticed that when deciding on a purchase, they are the ones who have the last word, since they put into perspective both what is design and safety, as well as the price and the characteristics of the car” comments Isidora García, Marketing Specialist of SAIC Motor, owner and manufacturer of MG Motor. “What’s more, more and more women see the car as an extension of their independence and how MG constantly works to satisfy all the needs of our clients, adapting to the current woman, not only in models, but also in budget” she complements.
This is how the brand also shared the preferences in terms of models and colors that its clients have preferred the most, leaving the MG ZS and the MG ZX as the favorite models. In terms of colors, the red and the classic white were the most chosen in both models, at the time of closing the purchase.
What do women look for when choosing a car?
Parking assistance: One element that buyers prioritize is that the vehicle is equipped with driving assistants to make the parking process much more enjoyable and faster. MG Motor has equipped all of its SUVs not only with backup cameras, which are projected onto an 8-inch and 10-inch screen on the ZS and ZX models respectively, but also lane change assist sensors, making driving much more enjoyable. Safer.
Space: Today the car has become a projection of them, a complement to their hectic lives and therefore they need a space that houses everything they need for their day to day life. That is why SUVs are presented as the ideal option, in their mix of space and presence.
Connectivity: Having everything at your fingertips is more than a convenience for everyone, it’s a luxury. MG Motor has taken care to provide this comfort in its models, in such a way that from the steering wheel you can answer the phone, change gears and control the radio, among other functions.
To make travel safer and more comfortable, MG SUVs have Apple Carplay and Android Auto, making it easy to connect your phone to enjoy navigation, messaging and music applications, for the latter and in commemoration of International Women’s Day, the brand wanted to recognize female drivers with a playlist on Spotify that seeks to accompany you to drive and enjoy as only they know .
Check and follow the MG Motor playlist in the following link or directly on the MG Motor Latam Spotify account how Feel Divine.
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