These Zurich companies that are a hit on the Lake Geneva region

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Bubbling, creative, with sometimes a touch of arrogance: the economic capital of the country re-elects its cantonal authorities on February 12, an exercise which prefigures the federal elections in October. Every day this week, we take you on a gastronomic, economic, cultural, political and sporting discovery of unique Zurich.

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Are they arriving in conquered territory, driven by their success in German-speaking Switzerland? Surely not. Zurich companies seeking to establish themselves around Lake Geneva have sometimes had to learn to be patient and adapt. This obviously depends on the fields of activity, but the weight of linguistic differences only underlines a sometimes gaping cultural chasm. Three examples to grasp its depth, and the ways to fill it.

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