These will be Meta’s actions to increase AI-generated content

MEXICO CITY.- If as ordinary users we generate multiple digital contents, from photographs on Instagram to clips on TikTok, artificial intelligence (AI) could boost it, since in most cases only a simple prompt is required.

Considering this scenario (present and future), Meta draws a series of changes in the way it treats the manipulated content on Facebook, Instagram and Threads, after feedback from the Content Advisory Board. In a post authored by Monika Bickert, Vice President of Content Policy at Meta, she agreed with this entity separate from the company, especially in the idea that “our current approach is too narrow, since it only covers videos created or altered by AI that make it appear that a person said something that they did not say.”

He recalled that his manipulated content policy was drafted in 2020, when AI-generated materials were scarce and the general concern was focused on videos.

But What happens to the audios and photos obtained with this technology? “In February, we announced that we have been working with industry partners on common technical standards for identifying AI content, including video and audio.

Our ‘Made with AI’ labels on AI-generated video, audio and images will be based on our AI image signal detection and whether people indicate that they are uploading AI-generated content,” Bickert contextualized.

In other words, labels will be expanded to a broader range of content, “in addition to the manipulated content that the Content Advisory Board recommended be labeled.” If a material listed above is found to pose a high risk of misleading on a material matter, a more prominent label could be added to make it easier for users to see the content. people have more information and context.

The vice president emphasized thatand AI-manipulated videos will no longer be deleted that don’t violate Meta’s community standards. He added that the company has a network of nearly 100 independent fact-checkers who will continue to review AI-generated false and misleading content; when they rate content as false or altered, it is shown lower in the Feed so fewer people see it and an overlay label is added with additional information.

The objective is Start labeling AI-generated content in May 2024, while in July it is planned to stop removing AI-generated content that does not violate Meta policies.

“The Content Advisory Board also argued that removing manipulated content without violating another policy in our Community Standards restricts free speech,” Bickert said. It was in the spring of 2023 that Meta began to re-evaluate its rules, especially to understand whether a new approach was needed in line with the pace of rapid technological advances and the use of generative AI.

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