At a time when the industry is striving to be more sustainable, it vintage is becoming a priority on the shopping agenda: “It makes sense,” says Shrimpton Couture’s Cherie Balch, who believes that today’s fashion desire to make old new once more isn’t just a hot issue. At the same time that adopt a greener mindset, consumers have fallen in love with the romance of archival looks. “There is something regarding vintage pieces that is very special,” explains Balch, who counts Rihanna and Tracee Ellis Ross as clients. “They have a bit of magic in them and you just can’t walk away.”
While in 2021 the 1990s dominated vintage shopping holders, this year there is a shift towards pieces that will transcend trends. Investment purchases are a priority, and fashionistas hone their elbows for rare collectibles, exquisite Haute Couture, and accessories that can be personalized and made even more unique. Even the most astute shoppers pay dearly for it, snapping up popular jewelery from current designers that will become the equivalent of the John Galliano era for decades to come.
Here, the best clothing sellers vintage of the world share the one-of-a-kind pieces in fashion history to watch out for this year.
The greatest hits of the mid-00s
Galliano’s Dior stole hearts last year, but archive hunters are now looking for any Dior vintage, according to Balch. I think right now there is a true love-hate relationship with modern Dior, so for a lot of people that’s means going back to the past and look for the pieces they liked then and still like now, “explains Cherie. In Time’s Up, the Copenhagen emporium frequented by Naomi Campbell, Lady Gaga and Jane Birkin, its founder, Jesper Richardy, expects a revival of the Balenciaga de Nicolas Ghesquière and Rick Owens from the mid-2000s, while Roberto Cavalli’s signatures from the 1990s are the most popular on Depop.
“Cavalli was ahead of her time by using fabrics that flatter many different sizes – I think dresses will be in demand for a long time,” says Clare O’Donnell of platform Depop @edenvintage_, which is stocking up on the brand’s nostalgic prints on the catwalks, including reasons for chinoiserie Y amour tattoo. Current Cavalli Creative Director, Fausto Puglisi, takes advantage of the growing interest in the old-school brand badges and brings back the iconic Fall / Winter 2000 tiger print for Spring / Summer 2022. “These original prints will be A good investment, as the market always explodes when archival pieces hit the runway once more, “continues O’Donnell, who hopes that Kylie Jenner, Zendaya and Bella Hadid’s love for Cavalli will help drive demand. . “If you act fast, you can get one of the dresses before the prices start to rise.”
When an iconic designer leaves a home, interest is always on the rise, as clients want to get hold of that designer’s latest collection, “says Hattie Hawksworth, editor-in-chief of Farfetch, who runs a successful second-hand division. Daniel Lee’s latest work for Bottega Veneta while you can.
© Getty Images : Samir Hussein
The queen of vintage fashion wowed us with a 2002 design by Jean Paul Gaultier.
Classics are called classics for a reason
If you’ve always wanted a Chanel bag, make 2022 the year you take that plush quilt home with you. “After several price increases in the last 12 months, the double flap bag will soon be on par with Hermès’ Kelly in terms of price,” says Rewind Vintage Affairs Limited Founder and CEO Claudia Ricco. And “it will be impossible to buy.”
Hawksworth is weighing his own dilemma regarding Chanel handbags: “Classic or statement? “and says Farfetchers are making good use of the e-retailer’s Donate service, where they can sell their used items for store credit and help soften the blow of their large stock purchases.” It’s a stereotype, but I think we’re seeing a return to traditional luxury pieces, to those truly indulgent once-in-a-lifetime purchases, “says Hattie, adding that the Bulgari Serpenti watch is also on her wish list. .
But what regarding the new classics? Ricco’s experience as an expert in fashion vintage deluxe, with a 20-year-old daughter obsessed with eco-friendly fashion, puts her in a good position to predict today’s designers who will stand the test of time in a crowded market: “Newer or emerging sustainable brands will certainly be part of the future space. vintage because younger consumers buy very differently “, explains Claudia, who is committed to the success of Jacquemus in the future.
Heavenly Couture
Archival buffs who have long loved the thrill of the chase and the rush of dopamine that an eBay purchase produces, are going out of style vintage to the realm of Haute Couture. “It’s the pinnacle of fashion and you can still find pieces at all budget levels if you really search,” says Ricco, noting that Gripoix, YSL and Chanel are his most sought-following brands: “When you find them, it’s amazing. have a piece of history in your hands and see the work and the level of construction that went into it. You know you have in your hands something that very few people in our modern world can access. “
© Foto: David Fisher/Shutterstock
Bella Hadid.
Unique pieces with cult followers
Also, scarcity is going to become a buzzword in the realm of vintage. Sophie Quy, Vice President of Brands at Threads Styling, says the personal shopping platform has seen a sharp increase in customers requesting one-of-a-kind custom accessories, while Ricco shares that she is looking for one-of-a-kind collectibles from brands such as Maison Martin Margiela, Mugler and Comme Des Garçons, who specialize in unusual pieces of fashion-art with a cult following. “While fashion is becoming more and more homogeneous globally and there is no place for local brands, fashion vintage it offers the opportunity to find really special pieces that last, “says Richardy.
© Foto: Getty Images
Miley Cyrus.
Eye-catching jewelry
“It is well known that household name jewelry is best maintained and even increased in value,” says O’Donnell of Depop, who is always on the lookout for iconic Christian Lacroix and Chanel pieces. “At Rewind Vintage Affairs Limited, everything revolves around Haute Couture jewelry from the 80s and 90s, while at Threads Styling, requests for bespoke watches have risen more than 100% in the last year alone.
As always, Gen Z shoppers will go their own way
If your style is less Chanel and more TikTok, then Penny Lane is the muse you need to know, according to the Depop gang. Selena Williams from @selenashop is going big on 70s coats worn by rock girls, like Kate Hudson’s character in the 2000 film Almost famous, and their reproductions of the 90s.
On the other hand, Charley Keighley from @_kitten________ believes that “dad” is the word for 2022: “XL blazers and low-cut, old-fashioned suits, whether worn very androgynously or scaled down, are a trend that , by its very nature, supports sustainable style“Keighley explains.” It encourages us to raid the closets of our parents / boyfriends to reuse a garment that already exists in the world and make it our own. “
Article originally published by Vogue UK, vogue.uk.com
