Executive Premier Su Zhenchang attended the 66th annual meeting of the Taiwan Tourism Association today and delivered a speech at the 66th annual meeting of the Taiwan Tourism Association, thanking tourism operators for cooperating with the epidemic prevention policy during the epidemic. Su Zhenchang said that in the five years before the epidemic, there were tens of millions of tourists visiting Taiwan every year. After the epidemic, the tourism industry has struggled in the past three years. He thanked the industry for their cooperation with the government’s epidemic prevention policies during the epidemic.
Su Zhenchang said that tomorrow there will be no upper limit on the number of tourists entering Taiwan. Good days are coming. Tourism operators must attract tourists according to their own abilities. The world believes that Taiwan has the best epidemic prevention. Taiwan has good scenery and delicious food, and the people are friendly. The society is peaceful and stable, and the government will continue to develop Taiwan tourism.
Su Zhenchang said that during the epidemic, the Executive Yuan promoted a number of rescue and revitalization plans to fully support the tourism industry. After the borders are opened, the recovery of cross-border tourism depends on the joint efforts of the government and the private sector to market internationally. I believe that with the joint efforts of the government, associations and the industry, the number of tourists coming to Taiwan will return to the pre-epidemic level as soon as possible, and Taiwan will return to the list of major tourism countries. .
Ye Julan, president of the Taiwan Tourism Association, said that the World Travel and Tourism Council (WTTC) report shows that before 2032, tourism GDP will grow by 5.8% per year, which is far higher than the economic GDP growth rate of 2.7%. Tourism will be the key to driving economic growth. After the epidemic, the future challenges will test the resilience of the tourism industry. Taiwan’s tourism industry needs to continue to learn and grow together and grasp trends.
Minister of Transport Wang Guocai said that during this year’s ITF Taipei International Travel Fair, we can see people’s yearning for overseas travel and expectations for domestic travel. He hopes to combine the tourism expertise and resources of government departments, associations and industry players to strengthen the marketing of Taiwan’s tourism brand to the world. .
Xie Jinhe, chairman of Caixin Media Group, gave a speech titled “2023 Taiwan Tourism Innovation Bureau”, analyzing the advantages, disadvantages and challenges of Taiwan tourism in the international market. He pointed out that according to the forecast of The Economist, “revenge tourism” will be one of the top ten global trends in 2023. He also cited Taiwan Railway Mingri as an example, suggesting that the industry should create value from services, improve the facilities around scenic spots through software and hardware upgrades, actively prepare for refined tourism, and seize the international tourism market.
Agoda CEO Omri Morgenshtern analyzed the recovery trend of the tourism industry through Agoda data. He said that although the relaxation of borders has injected vitality into the market, domestic tourists are still an indispensable stabilizing force for this wave of recovery. Tourism operators must think regarding how to improve service quality, provide tourists with more flexible travel options, and attract international tourists to enter the country and conduct in-depth visits Taiwan.
