2023-12-16 08:17:52
Published16. December 2023, 09:17
Far-fetched: “Taj Mahaar”, “VorundNachhair” & Co.: The wildest hairdresser names
Hardly any other industry uses as many puns when naming their business premises as hairdressers. Some are “legendary hair”, others are simply “hair-raising”.
von1 / 37legendhair.chflickr.com/Iria.Fumegahinundhair.ch
Names of hairdressing salons: That’s what it’s all about
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Everyone knows them, not everyone likes them: the puns in the names of hairdressing salons.
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20 Minutes asked some people how the word on the sign came about.
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Which one do you like best? And are such word creations even effective?
The hairdressing industry is rejoicing: There is a new, generally binding collective employment agreement. This brings higher minimum wages and better working conditions. The industry was – and is also known under the new GAV – for its low wage levels.
Another peculiarity of the hairdressing scene: the names of the salons. Whether creative, funny or too sophisticated, a striking number of operators use word creations with everyday terms when naming them. Very popular: puns with “hair”, “hair” or “cut” (example in the gallery above).
“Legendhair” is Himym reference
One example is the “Legendhair” salon in Zurich. After 20 minutes, the operator, Pam, asked how this came about. Her answer: “The name is a reference to the character ‘Barney’ from the TV series ‘How I Met Your Mother’, who liked to use the word ‘legendary’.” Some people find it funny, explains the Zurich native, “others don’t understand it at all.”
Carole Fasnacht from the Bern salon “Hin & Hair” also observes something similar. All in all, the pun was very well received: “I’ve been asked about it a lot,” she smiles. The name itself was almost obvious because she wasn’t very decisive herself – and it had to do with hair.
“Taj Mahaar” got food orders
She is convinced that “Haarbracadabra” will be well received. Even if “sometimes people have a bit of trouble with pronunciation. But: “Even then there is something to laugh about.” Sometimes people stopped in front of the shop window. Dolgos: “They read, laugh or make jokes – which fortunately I can’t hear.”
A few streets further on it becomes almost exotic: “Taj Mahaar” is the name of Carmen Graf’s restaurant: “I was often in India and just found it funny.” After all, humor is our greatest asset. “I also found the lettering to be graphically beautiful and I think the statement is simply refreshing,” says Graf. The name was well received: “People find it funny, authentic, and from time to time we also had requests for take-away orders.”
“A fascinating phenomenon”
Funny misinterpretations or not: the question arises as to whether such word creations are of any use at all. “The creative use of puns in the naming of hairdressing salons or other industries is a fascinating phenomenon that has the potential to generate a lasting positive response from the target group,” explains marketing expert Karin Hirschi.
“The original approaches give a dynamic complexity that invites the reader to change their perspective and give the salon a playful touch in perception,” continues Hirschi. Personally, I see this form of linguistic reframing as extremely effective in memory formation and would undoubtedly include it in a marketing strategy.
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