A Yallo ad (Sunrise UPC) for two Wingo (Swisscom)!
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A Yallo ad (Sunrise UPC) for two Wingo (Swisscom)!
” data-medium-file=”https://i0.wp.com/www.xavierstuder.com/wp-content/uploads/2022/08/Yallo_Wingo.jpg?fit=300%2C169&ssl=1″ data-large-file=”https://i0.wp.com/www.xavierstuder.com/wp-content/uploads/2022/08/Yallo_Wingo.jpg?fit=1200%2C676&ssl=1″ class=”wp-image-52482 size-large” title=”Une pub Yallo (Sunrise UPC) pour deux Wingo (Swisscom)!” src=”https://i0.wp.com/www.xavierstuder.com/wp-content/uploads/2022/08/Yallo_Wingo.jpg?resize=1200%2C676&ssl=1″ alt=”Une pub Yallo (Sunrise UPC) pour deux Wingo (Swisscom)!” width=”1200″ height=”676″ srcset=”https://i0.wp.com/www.xavierstuder.com/wp-content/uploads/2022/08/Yallo_Wingo.jpg?resize=1200%2C676&ssl=1 1200w, https://i0.wp.com/www.xavierstuder.com/wp-content/uploads/2022/08/Yallo_Wingo.jpg?resize=300%2C169&ssl=1 300w, https://i0.wp.com/www.xavierstuder.com/wp-content/uploads/2022/08/Yallo_Wingo.jpg?resize=768%2C432&ssl=1 768w, https://i0.wp.com/www.xavierstuder.com/wp-content/uploads/2022/08/Yallo_Wingo.jpg?resize=1536%2C865&ssl=1 1536w, https://i0.wp.com/www.xavierstuder.com/wp-content/uploads/2022/08/Yallo_Wingo.jpg?resize=800%2C450&ssl=1 800w, https://i0.wp.com/www.xavierstuder.com/wp-content/uploads/2022/08/Yallo_Wingo.jpg?w=1600&ssl=1 1600w” sizes=”(max-width: 1200px) 100vw, 1200px” data-recalc-dims=”1″/>
Mobile phone operators, sometimes with their sub-brands, are constantly waging a price war, but not only. For some time now, lifetime discounts have taken center stage more. Let’s think of Salt. But now Swisscom often uses it!
In fact, you cannot miss the posters of Yallo (Sunrise UPC) and Wingo (Swisscom) in the street, sometimes placed next to each other. On that of Swisscom, we learn that the incumbent operator not only concedes a discount of nearly 60%, but also grants it for life!
The war on lifetime discounts!
In turn, all local operators now concede such long-term price reductions, since we are no longer talking regarding 12 or 24 months of discounts here. No, we are talking regarding a discount over much longer periods of several years, i.e. eight years at a Salt, for example…
By the way, it is quite interesting to note that the operators believe that it is worth spending millions of francs on in the streets to acquire new customers with discount subscriptions. Indeed, such sesames permanently bring them tens of francs per month less…
Beware of additional limitations…
In short, if Swisscom in the lead and Sunrise UPC can engage in such a price war on the sub-brands, it is because there are still substantial margins to be pocketed! That said, let’s not forget what the fundamental role of sub-brands is. This is a technique to avoid a 100% cash out…
These are indeed an alternative to keep customers who refuse to be mowed at full price and who are thinking of switching to the competition. Customers of certain operators should not forget, however, that by switching to such formulas, the network remains the same (with its faults), but sometimes with additional limitations in terms of technologies (no 5G) and speeds…
Xavier Studer