2023-11-20 03:09:20
Samsung Electronics has led the commercial display market for 14 consecutive years with its world-leading innovative technology (Note 1). This year, it once once more set a new benchmark in the industry with “The Wall for Virtual Production (Model: IVC)”. The Wall for Virtual Production is a super-large MICRO LED screen specially designed for virtual production. It is equipped with unparalleled color expression, clear and high image quality, and is equipped with Black Seal sealing technology to achieve extremely deep black levels. Received praise. The Wall for Virtual Production was announced this year at InfoComm 2023, the largest audiovisual film and television exhibition in North America, and at the International Broadcasting Conference (IBC) 2023, Europe’s top broadcasting and media event. Samsung News Center has an exclusive interview with Chan Hyoung Park, Vice President of Samsung Electronics’ Imaging Display Division, Mark Taylor, Head of LED for Samsung Electronics Europe, and developers Sanghoon Oh and Hyun Ji, to discuss in depth the inspiration for this display and the future of the film industry. Less production costs, more immersive content Virtual production is a film production method that combines computer-generated images and real-life materials to create a new realm of content. By blending virtual and real elements, filmmakers can present imaginative scenes in new visual ways. ▲Film producers can use the ultra-large high-definition LED display to view the results instantly, reducing production costs and post-production editing time. Virtual production technology allows filmmakers to overcome the limitations of physical scenes or environments. Therefore, more and more ultra-large high-definition LED displays are being incorporated into production, saving time and costs in post-production editing. Unlike background-removing green screen technology, which requires image synthesis and color correction, the LED screen dedicated to virtual production can generate a background with stunning image quality behind the moving actors. For example, The Wall for Virtual Production’s LED display wall has an overwhelming advantage. Producers can use the screen to edit videos instantly and efficiently, and actors can benefit from the high-resolution realistic images and become more immersed in their roles. ▲ Mark Taylor emphasized how dedicated screens for virtual production can enhance actors’ sense of involvement during the filming process. Mark Taylor, head of LED Europe, explains how the above-mentioned display capabilities make virtual production an attractive way to make movies. He said: “If the producer wants to add a lot of special effects in post-production, it will inevitably cost a lot of time and extra costs, but many special effects are actually completed through lens editing. With the LED display wall, actors can interact with them in important scenes Interactive images behind the scenes make you more immersed in the game experience. In addition, the LED screen has self-luminous properties and can be placed in an environment that is twice as bright as a projection screen. There is no need to adjust lens settings or light sources to compensate, making it more flexible in use.” Movies and TV The wide application of virtual production technology in the industry has gained popularity due to its unique advantages. Blockbuster films involving a large number of visual special effects began to switch to virtual production during the epidemic. Many studios have followed up and used it to this day. Various online Streaming platforms are also following the trend to expand their market share. In order to welcome the advent of the era of virtual production, South Korean entertainment leader CJ ENM cooperated with Samsung in May last year to set up The Wall virtual studio in Paju, South Korea. This custom-made elliptical monitor is more than 1,000 inches, setting a precedent for a new generation of film and television production, and for The future of virtual production technology takes root. ▲CJ ENM’s virtual studio equipped with The Wall monitor. As virtual production continues to become more popular, its application extends to the fields of and live broadcast business. It is expected that by 2030, the average annual growth rate of the market size will reach 18%, which is expected to set a new benchmark for various industrial production fields. ▲ It is expected that by 2030, the global market for virtual production will increase by 18% annually. Help optimize the virtual production studio The Wall for Virtual Production is equipped with the latest developed LED components and ultra-anti-reflective film (ultra-anti-reflective film) and other advanced visual technologies. Even under the brightest production lights, the display can still be clear. Displays extremely dark tones. Each screen module adopts a 4:9 ratio, which is slimmer than the traditional 16:9, which helps reduce the angle between the cabinets and prevent image distortion caused by light reflection. Samsung developer Hyun Ji said: “In the early development stages of The Wall for Virtual Production, we wanted to ensure that the product would be suitable for a variety of studio environments. To achieve this goal, we created panels that might be mounted in multiple orientations, such as hanging Hanging or stacking with other screens, this flexibility allows production units to adjust the screen configuration according to needs. In addition, we prevent picture distortion by reducing the length of the product, and apply an ultra-evolved anti-reflective film to eliminate light reflections, thereby achieving a more natural video effect .” ▲ The Wall for Virtual Production module supports hanging and stacking structures to meet various production needs. The modular features of The Wall for Virtual Production can be configured into various forms according to the environment, from completely flat to 6000R curvature screens. In addition, the panel width can be extended to any length, and the height ranges from 9 meters to 13.5 meters (up to 10 modules can be hung or 15 modules can be stacked). To keep the weight balanced, Samsung even developed a unique patented structure to ensure the monitor is stable. Hyun Ji explained: “The use of a horizontal support structure allows the weight of the module to be evenly distributed in the box.” In order to minimize image distortion when connecting the lens, The Wall display has the industry’s highest 12,288Hz update rate to ensure exquisite presentation. Outstanding image quality. Samsung developer Sanghoon Oh explained the importance of high refresh rates for studio productions: “By achieving such an excellent high refresh rate, we managed to minimize distortion caused by overlapping subjects or horizontal line distortion caused by lens movement. .” ▲ Hyun Ji (left) and Sanghoon Oh, developers of The Wall for Virtual Production. In addition to the stunning large size, Samsung also applies signal lock technology (Genlock) in The Wall for Virtual Production. This is an innovative software solution that synchronizes the video signals of the screen and camera to ensure that the visual effects are perfect on the display. Reproduction; it also supports Phase Offset calibration function to adjust the delay between the camera and the screen. Sanghoon Oh explains how Samsung’s industrial and technological expertise creates the perfect product. He said: “The reason why Samsung can effectively reflect the many needs of the market is that we design and produce hardware equipment such as LED modules, cabinets and dedicated video players S-box, and use our own software solutions, such as The LED Signage Manager (LSM) to control LED operation and the Virtual Production Manager (VPM) dedicated to virtual production.” The new era of content production, The Wall for Virtual Production, which was unveiled earlier this year, has attracted the attention of industry experts and creative people. Sanghoon Oh said: “Although we have just started, we will work hard to strengthen the competitive advantages of our products and become an industry pioneer.” The Wall for Virtual Production is equipped with industry-leading technology that can improve the product manufacturing process and production environment. Chan Hyoung Park, Vice President of Visual Display Business Unit at Samsung Electronics, said: “The Wall for Virtual Production can vividly display visual special effects while simplifying and accelerating the film production process. This display has the potential to rewrite movies by reducing costs and enhancing industrial efficiency. and the television landscape.” ▲ Chan Hyoung Park explains how The Wall for Virtual Production will subvert the standards of the production industry. The Wall for Virtual Production combines superior technology with original digital and visual effects to usher in a new generation of content production. Note 1: According to the 2023 Q2 smart display history and forecast report of market research agency Omdia (IHS), Samsung has been the digital display sales champion for 14 consecutive years. (Note: Excludes consumer displays, commercial lite versions and hotel digital signage displays.)
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