The Walking Dead: Betrayal – Why the Game Failed and What’s Next

2023-12-11 08:20:21

Another game adapted from the IP of “The Walking Dead” suffered a disaster. The Walking Dead: Betrayal, developed by the Other Ocean Interactive team, decided to terminate development last weekend. The game will be removed from Steam today (11th) and the servers will be permanently closed on the 15th. If some people feel that the game style is familiar, yes, Other Ocean Interactive launched the highly praised werewolf game “Project Winter” in 2019, and “The Walking Dead: Betrayal” is a new werewolf action game, in partnership with the publisher Skybound Games cooperated and launched an early access version in mid-September this year. “The Walking Dead: Betrayal” supports 5 to 8 people playing together. Facing doomsday zombies, players must cooperate with each other in limited backpack space and resources to collect supplies to satisfy their hunger and successfully complete their target survival. One of them must One player acts as a “betrayer” and is responsible for causing trouble. Players who are accidentally killed can also “revenge” following being turned into zombies. However, “The Walking Dead: Betrayal” has not received a great response since its release. The few reviews only received a 53% favorable rating. According to Steam’s simultaneous online data, the maximum number of people online is less than a thousand. Recently, the average number of players is only single digits. In the Steam comments, many players complained regarding the dilemma of not being able to match the number of people online. Considering the insufficient number of players, publishers Skybound and Other Ocean Interactive made the difficult decision on December 8 last week to remove “The Walking Dead: Betrayal” from the Steam store on December 11 and re-release it on December 15. It will be closed permanently on the same day, and at the same time, the announcement emphasized that all players who purchased the game will be able to receive a full refund. Speaking of IP adaptations of “The Walking Dead”, the recent “The Walking Dead: Destinies” released by GameMill Entertainment also received very poor reviews. In many cases, IP is not necessarily a guarantee of popularity, and must also be recognized by players. game content and appropriate promotion.

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