2023-11-23 09:57:01
Yesterday, the specialist media Stratégies organized the “Grand Prix Stratégies du sport et de l’esport 2023” at the Parc des Princes.
The event bringing together communication and marketing professionals awarded numerous prizes to reward initiatives in digital, events, , etc.
This year, the Grand Prize was awarded to the “Virage Pinot” operation led by R2 Digital Agency for La Française des Jeux (ParionsSport), with the support of the Fédération Française de la Lose (FFL).
.@FFLose au #gpstrat pic.twitter.com/9YWPSp6cBf
— SportBuzzBusiness.fr (@SportBuzzBizz) November 22, 2023
DIGITAL
• Digital – Brand platforms
Bronze
Just Happiness pour Sport 2000 « E-mag Impulsion by Sport 2000 »
• Digital – Films
Argent
Bros Agency, Heaven and Zmirov for Danone “Volvic x Antoine Dupont, the ritual”
Bronze
Tip & Shaft and Empty Air and Water for Macif “Offshore Candidates”
• Digital – Social media operations
Gold and jury’s favorite
French Rugby Federation “Social media @FranceRugby – #UnisPourUnRêve”
Bronze from equal
Havas Play for Orange “Meeting with the XV”
Bronze from equal
beIN Sports France “2022 Fifa World Cup, coverage on beIN Sports France social networks”
• Digital – Operations carried out with or using AI
Bronze
Havas Play et Havas Paris pour Alpine « IA Checking »
• Digital – Digital ecosystem
Or
Publicis Sport for eToro “The Course of the Match”
Bronze
Lafourmi for Allianz “Golden Seat Allianz”
OPERATIONS USING VIRTUAL REALITY, AUGMENTED REALITY, THE METAVERSE
Or
GamersOrigin for Société Générale “La Mêlée”
Bronze
Doors Sport for Rugby Club Toulonnais “RCT Hous3”
EVENTS
• Events – Events
Gold and Grand Prix
R2 Digital agency for La Française des Jeux “Virage Pinot”
Argent
Com’over et Clutch pour Puma « The Melo Faster Tour »
Bronze
Urban community of Dunkirk “Summer of Kite”
• Events – Event operations
Argent
Lafourmi for Puma “History is written under your feet”
Bronze
Verywell for TéFéCé “#TéFéCé10KPass”
PRESS RELATIONS OPERATIONS, PUBLIC RELATIONS, INFLUENCE
Bronze from equal
Com’over for Automobile Club de l’Ouest “The Centenary of the 24 Hours of Le Mans: media relations & influence strategy”
Bronze from equal
Seven for Justin Bridou “Justin Bridou x Vilebrequin: in pole position at GP Explorer 2”
ENGAGEMENT CLIENT
Argent
Publicis Sport for eToro “The Course of the Match”
Bronze
Havas Play pour ALL « Pitchside by ALL »
ADVERTISING CAMPAIGNS
• archyde news campaigns – Print
Or
Buzzman for Waze “Le Détour de France”
• archyde news campaigns – Audiovisual
Or
Lafourmi for Puma “Generation fearless”
Argent
We Are Young pour Adidas « This is new rugby »
Bronze from equal
W&Cie for InVivo “Victory must be cultivated”
Bronze from equal
Publicis Conseil for Renault “Renault x FFR – Let’s reinvent France”
• archyde news campaigns – Multimedia
Or
Publicis Conseil for Renault “Renault – Roland-Garros”
Argent
Havas Paris pour KFC France « Kiss the Chicken »
BRAND CONTENT
Or out of equality
Publicis Sport pour Axa « In safe hands »
Or out of equality
Publicis Sport pour Axa « The Empty Seat »
DESIGN
Or out of equality
W&Cie for Paris 2024 – Cojop “La Victoire en face”
Or out of equality
W&Cie for Paris 2024 – Cojop “More than a pictogram, a coat of arms”
Bronze from equal
Leroy Tremblot for Losc “Losc brand territory”
SPECIAL OPERATIONS
• Special operations – Sponsoring, partnership, brand association
Argent
Publicis Conseil for Renault “Renault – Roland-Garros”
Bronze from equal
Isegoria and Atelier Julian Legendre for V and B Monbana Mayenne “V and B Monbana Mayenne and Team Maxime Sorel”
Bronze from equal
Havas Paris pour KFC France « Kiss the Chicken »
• Special Operations – Special Operations
Or
Publicis Sport for Enedis “The LED Call”
Argent
Verywell for TéFéCé “Heard Jersey – The Voice of Occitanie”
Bronze
SPK for Puma and RC Lens “At our own risk”
COMMUNICATION DEVICES AROUND ESPORTS
Argent
Wildlife Studios, 7C Com and Twenty for French Tennis Federation “Roland-Garros eSeries”
Bronze
Woman Up for Aldi France “Make room for new gamers”
COMMUNICATION RSE ET SPORT
Or
Matmut “VERY collective sport”
Bronze from equal
Publicis Sport for Enedis “The LED Call”
Bronze from equal
Havas Play et Havas Paris pour Alpine « IA Checking »
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#Virage #Pinot #wins #Sport #Strategies #Grand #Prix #complete #prize #list
